Honeyweb Blog / Optimizing Headlines
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The Danger Of Using Grammatically Incomplete Headlines
Our experiments have consistently proven that there is a significant difference between a page that uses a clever but incomplete thought as a headline and one that uses a value-infused headline.
The difference creates friction — enough friction to cause a gap in customers’ minds between value and cost.
In that momentary gap, instead of taking time to derive value from your headline, they click away from your offer…and onto the offer of your competitors.
By Arren Mills
marketingexperiments.com
Learn more about headline writing and testing advice? Contact Us!
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