Honeyweb Blog / Marketing Strategies
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Make Your Instagram Account Impressive
Did you know that Instagram has more than 500 million monthly active users?
So how do you go about getting more followers for your business?
For starters, it's important to post more and make sure you understand the network's algorithm.
To lead you to a steady follower growth and increased engagement, Nathan Chan from Entrepreneur has listed three of his best Instagram management tips, consisting of:
- Post on Instagram one to three times per day
- Understand the Instagram algorithm
- Think carefully about your captions
Read the full article
How to Gain a Massive Following on Instagram: 10 Proven Tactics To Grow Followers and Engagement
It’s an exciting time to get to know Instagram
The popular photo-sharing app is fun, simple and growing - Instagram has more than 300 million daily users and sky-high user engagement levels.
And for marketers, it’s an especially interesting time.
The company just announced that it will open up a set of business tools including new business profiles, analytics and the ability to create ads from posts directly within the app.
Thanks to Courtney Seiter from Bufferapp, we have a list of the best 10 tactics to help you grow a bigger, relevant audience for your business on Instagram, which includes the following:
- Post consistently (at least once a day)
- Study and load up on quality hashtags
- Share user generated content
Here at Honeyweb Online Marketing, we are confident in creating genuine customer relationships for your business via social media. Click here to learn how, or here to get in contact with one of our social media experts.
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The Ideal Image Sizes for Your Social Media Posts: Guidelines for All 6 Major Social Networks
How exactly should your image look so it fits in the News Feed, timeline, or stream?
You’ve got all the great tools to create engaging images for social media. You know what the brain loves about visuals and how to build something beautiful to drive engagement. You’re all set to make something great!
There’s so much to consider in creating great images for social media.
The size and shape, the height, width, and orientation - these are the elements that most influence how an image will appear in a social media stream.
Luckily, Kevan Lee from Bufferapp has the answers on how to create ideal images that show up consistently great in your audience’s timelines.
The differing online platforms any marketer should consider include:
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McDonald’s #downunderbigmac campaign reaches just 15 social media users: Is the hashtag dead?
A McDonald’s Australia social media campaign has failed to gain any traction, after the fast food giant suggested Australians eat their burgers upside down.
The campaign encouraged Aussies to flip their Big Macs over and eat them from the bottom up, claiming the burger has so many local ingredients the only way to make it more Australian would be to “flip it down under”.
The campaign ran across the week of Australia Day and is still ongoing at the time of publication. Diners were encouraged to use the hashtag #downunderbigmac, which, as Mumbrella has highlighted had been very sparsely used.
In a column published yesterday, Mumbrella noted the hashtag had been used four times on Twitter, twice on Instagram, and not at all on Facebook.
One day later, the hashtag has appeared an additional five times on Twitter, two more times on Instagram, and twice on Facebook, both times sharing Mumbrella’s post.
Rest assured your business' hashtags are in good hands with Honeyweb Online Marketing. Contact us here so we can maximise your opportunities through specific, individualised marketing strategies.
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