Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
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Could Snapchat be Looking to Switch Back to a Chronological Feed?
Could we be seeing the beginnings of a shift away from algorithms and back to real-time feeds?
Recently, we saw Instagram move to show more recent content in its main feed, in response to user criticism of the algorithm-defined listings
And now, Snapchat’s also reportedly conducting a new test in which some users have been switched back to chronological order, as opposed to their algorithm determined feed.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
What Instagram’s Altered Algorithm Really Means for Brands
Instagram has finally heeded years of user complaints, sort of.
Posts on Instagram will now appear in more of a chronological order.
In a March 22 blog post on the Instagram Press site, the company explained that “we’re…making changes to ensure that newer posts are more likely to appear first in the feed.”
By Hayley Jennings
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Email Conversion Optimization: The 5 Key Elements
Marketing leaders leave more to chance than other business leaders.
Most other departments have well-defined methodologies to use when leading their teams. Supply chain and logistics leaders have Six Sigma.
The finance department has Generally Accepted Accounting Principles. Manufacturing leaders have Totally Quality Management.
By Daniel Burstein
targetmarketingmag.com
Honeyweb are your local email conversion marketing experts, contact us to discover how we can help your business.
New Report Finds Consumers Respond Best to Entertaining Social Ads, Not Discounts
So, with all the discussion around the misuse of social media data to manipulate users, do people trust social ads less as a result?
More than 1,000 social media users in the U.S., 27% of consumers say their opinion of social ads has declined over the last 12 months.
But interestingly, it’s not necessarily due to lack of trust – according to Sprout’s research.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social advertising experts, contact us to discover how we can help your business.
Facebook Continues to Push Facebook Stories with New Tests
“We expect Stories are on track to overtake posts in Feed as the most common way that people share across all social apps.”
This quote, to the surprise of many, came from Facebook CEO Mark Zuckerberg during the company’s Q4 earnings call in February.
Essentially, this is something of a concession that a competitor – Snap Inc. – came up with a better idea, that they caught onto the next phase of social before Facebook did.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Goo.gl Shutting Down – These are Your Options
Google announced they are discontinuing their popular URL shortening service, goo.gl.
Current users of Goog.gl can continue to use their Goo.gl console for an additional year. The Goo.gl console will permanently shut down on March 19, 2019.
Will Goo.gl Links Stop Working?
By Roger Montti
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
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