Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Facebook Releases Updated Privacy Tools and Settings
After a flood of criticism stemming from the Cambridge Analytica scandal, Facebook has this week released its updated privacy tools and settings
Which are in compliance with the EU’s General Data Protection Regulation (GDPR) and will apply to all users across the world (with some regional variations).
And they do comply with the new, higher privacy standards - Facebook’s updates are in line with all requirements – they tick all the boxes.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Omnichannel Marketing Chart: The biggest challenges to marketers’ omnichannel strategies
Omnichannel marketing is important to marketers in every industry today
But delivering a great customer experience across multiple channels is still a difficult proposition.
Today’s chart reveals the most difficult challenges marketers face when creating omnichannel customer journeys, and what you need to do to overcome them.
By Thorin McGee
marketingsherpa.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
Landing Page Optimization: Testing Green Marketing Increases Conversion 46%
Green marketing is a tactic built on the premise that environmental preference will hopefully equal customer preference.
But does green marketing truly have an impact on customer purchase behavior?
In today’s MarketingExperiments Blog post, we’ll take a look at an experiment that was featured in a recent Web clinic that put green marketing to the test.
By John Tackett
marketingexperiments.com
Honeyweb are your local website marketing experts, contact us to discover how we can help your business.
Landing Page Optimization: How Aetna’s HealthSpire startup generated 638% leads for its call center
Denis Mrkva, General Manager, HealthSpire, recently visited MECLABS Institute (parent research organization of MarketingSherpa)
And we had the opportunity to interview him about an interesting landing page experiment that was in progress at the time.
Denis also shared what happened after the landing page — namely, how he staffs and runs a call center that truly provides value to customers.
By Denis Mrkva
meclabs.com
Honeyweb are your local website marketing experts, contact us to discover how we can help your business.
10 Things We Learned Running an Online Facebook Ads Mastery Course
Since we first founded AdEspresso, we’ve always aimed to be more than just a software solution.
As our customer base picked up and we wanted to offer more, we established our Academy and University to provide articles, guides, and webinars on how to get the most out of your digital advertising.
One of our aims for 2018 was to take that to the next level and put everything together into a complete Facebook Ads Mastery course that could turn even a beginner into a Facebook ads expert.
By Paul Fairbrother
adespresso.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Managing AdWords The 3 DO’s and DON’Ts That Make Or Break Success
The overall outlook on pay per click marketing is trending up and to the right. 84% of users feel good about the current PPC market.
From text ads to remarketing, PPC marketers are reporting higher spending than ever before.
Budgets are skyrocketing for one reason: users are making more on PPC now than they were in the past.
By Brad Smith
adespresso.com
Honeyweb are your local Adword marketing experts, contact us to discover how we can help your business.
Facebook Usage Rates Remain Stable After Cambridge Analytica
So what’s happened to Facebook’s usage rates since news of Cambridge Analytica’s data misuse broke, and the #deletefacebook movement began?
Not much, apparently.
That’s going on information from Facebook – according to Facebook’s VP of Global Marketing Carolyn Everson, the majority of users haven’t updated their privacy settings in response, and advertiser activity remains steady.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
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