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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

5 Steps to Generate More LinkedIn Sales Leads

Do you want more leads from LinkedIn? Wondering how others turn connections into leads?

With the right approach, you can be the first person your connections think of when they need someone in your industry.

In this article, you’ll discover how to turn LinkedIn connections into qualified leads.

By Jacob Baadsgaard
Social Media Examiner

5 Steps to Generate More LinkedIn Sales Leads

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9 Ways to Work Celebrations Into Your Social Media Marketing

Looking for a new way to connect with your audience? Wondering how to publish posts that generate strong engagement?

Most marketers plan to post on national holidays, but forget to include some unique and fun days that might appeal more directly to their followers.

In this article, you’ll discover nine holidays and observances to add to your social media marketing calendar.

By Alla Bogdan
socialmediaexaminer.com

9 Ways to Work Celebrations Into Your Social Media Marketing

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Content Shock Is Coming! Time To Prepare Your Brand Now!

In this guest post, Felix Krueger, co-founder and director of Which-50 Media, says “content shock” is coming! Basically, there’ll be too much content marketing for humans to consume. Here’s his tips to ready yourself for when content Armageddon arrives…

Five years ago content marketing was in its infancy in Australia with little to no knowledge about the philosophy behind this new approach to marketing communication. 

By B&T Magazine
bandt.com.au

Content Shock Is Coming! Time To Prepare Your Brand Now!

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Social Media Cheat Sheet 2016: Must-Have Image Sizes!

Searching for the ultimate social media cheat sheet?

I’ve been looking forever, and can’t find one that’s completely correct. So I made my own! Simple – but accurate! Outdated infographics  are still widely posted and shared, despite their misinformation. Here are the updated social media sizes, as of April 3, 2016.

By Louise Myers 
louisem.com

 

Social Media Cheat Sheet 2016: Must-Have Image Sizes!

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“These 15 Online Tools Helped Me Start And Grow My Business”

In this guest post, entrepreneur Gloria Koop reveals the pick of online tools that can give any business – large or small – a badly needed kick along…

Being an entrepreneur is definitely not an easy undertaking and, when I finally took the leap and started my own business a few years ago, I felt terrified, stressed and alone. I really had no idea what I was doing, and there was a lot of trial and error A LOT. If I only knew then what I know now, I’m sure I would have found success much sooner, with the help of this fabulous thing we call the Internet, and all of the amazing – and sometimes FREE! tools you can find online.

By Gloria Koop
B&T Magazine

“These 15 Online Tools Helped Me Start And Grow My Business”

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Breathtakingly Naive: How Aussie Retailers Still Struggle With Digital

In this guest post, Which-50.com’s Tess Bennett says, despite all the pouting, most Aussie retailers still struggle with the digital aspects of their businesses…

Industry-wide retailers have a “breath taking naiveté” when it comes to the role of digital in omnichannel, argues a new report from Retail Systems Research (RSR).

By Tess Bennett
B&T Magazine

Breathtakingly Naive: How Aussie Retailers Still Struggle With Digital

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The Rise Of Video Is Making It A Weird Time To Be A Digital Publisher

Video is the new IT kid we all should bow down to in the media industry, however few can afford to churn out the good stuff in high supply. But as Feldman pens, this is where there's money to be made. So what's the solution?

It’s been a big, weird year for the media industry. Gawker, the pioneering blog, declared bankruptcy and was sold off to Univision, whose millennial-focused digital endeavor Fusion has been having trouble finding an audience.

B&T Magazine
This story was originally published by New York Magazine

The Rise Of Video Is Making It A Weird Time To Be A Digital Publisher

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