Honeyweb Blog / Social Media
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Combine Business With Personal on Social Media
Sharing certain types of content on social media can have negative impacts on your branding efforts. Here are some examples of content types to avoid.
From my lips to God’s ear, if I see one more person post a photo of an abused or mistreated animal on Facebook (or any other social media platform), I'm going to scream.
By Terry Green
socialmediatoday.com
How to Market to Each Generation on Social Media [Infographic]
In order to maximize the outreach potential of social media, you need to understand how your target audiences are using social platforms.
Social media platforms represent an unprecedented in terms of user data, insight and, ultimately, audience reach. There are now more than 2.3 billion active social media users in the world across the various platforms – and importantly, up to 87% of Millennials, the next generation of consumers, utilize social to stay connected and up-to-date with friends, family and news events.
By Andrew Hutchinson
socialmediatoday.com
![How to Market to Each Generation on Social Media [Infographic]](https://www.honeyweb.com.au/uploads/blog/How_to_Market_to_Each_Generation_on_Social_Media.jpg)
15 Random Things NOT to Do on Social Media
Are there certain things people do on social that just irritate you? Here's a list of 15 common faux pas to be aware of (and avoid).
I love social media. I really do. But, there are certain things that make me want to scream. Yes. There are right ways to use social media and wrong ways to use social media, good things to do and say, and bad things to do and say. Everyone seems to have their own ideas, right or wrong about how to use social media and what’s acceptable on social media, including yours truly. Here are 15 of my own pet peeves about things NOT to do on social media.
By Terry Green
socialmediatoday.com
Facebook’s ‘Messenger Day’ How it Works and What it Means for the Platform
Facebook has launched it's Snapchat-like 'Messenger Day' tool to users in Australia - here's how it works.
Facebook’s new ‘Messenger Day’ feature is a simple social storytelling device that makes it easy to create and share longer form pieces within Messenger. Given the prevalence of such tools now, it makes more sense to label them ‘social storytelling’ features, as opposed to ‘Snapchat clones’, but obviously that’s where the inspiration comes from - as noted by Instagram chief Kevin Systrom on the launch of Instagram Stories:
“[Snapchat] deserve all the credit”
By Andrew Hutchinson
socialmediatoday.com
3 Video Storytelling Tools for Social Marketers
Do you want to create social media videos for your business? Is your lack of video creation skills holding you back?
The right apps make it easy to produce social videos by yourself in minutes.
In this article, you’ll discover three tools and step-by-step tutorials to help you create stunning promotional videos.
By Lisa Larson-Kelley
socialmediaexaminer.com
How to Run a Facebook B2B Lead Ad Campaign
Here’s what you need to know to get started with Facebook Lead Ads for B2B.
Lead ads are among the newest (and smartest) in social advertising options. Show your company’s product/service to your audience within their natural social scrolling, ask them to self-qualify their interest and share their information, all without leaving their feed? Genius.
By Robin Selvy Re
socialmediatoday.com
5 Tips to Build More Loyalty With Your Twitter Fans
Do you want to build deeper relationships with your Twitter followers? Looking for easy ways to create loyal fans on Twitter?
To reap the full benefits of Twitter, approach your engagement in a personable way.
In this article, you’ll discover five ways to turn your Twitter followers into loyal fans.
By Peter Gartland
socialmediaexaminer.com
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