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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Facebook and Twitter Continue to Expand their TV-Like Video Efforts, Add New Opportunities

Both Twitter and Facebook have continued their push into TV-like content this week, with new announcements on programming which will further expand their efforts.

Earlier this week, Facebook and the NFL announced a new partnership that will see Facebook granted distribution rights for official NFL video, including game recaps and official highlights.

Facebook won’t be airing full games on their platform, but they will be able to broadcast videos and recaps, as well as NFL-created programs, which will be ‘uniquely packaged’ for Facebook.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local marketing  experts, contact us to discover how we can help your business.

Facebook and Twitter Continue to Expand their TV-Like Video Efforts, Add New Opportunities

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As Twitter’s Algorithm Evolves, is it Time to Update Your Tweet Marketing Tactics?

Have you noticed that your referral traffic from Twitter has been slipping of late?

You’re not alone – in a recent post, marketing expert Jay Baer noted that the average engagement rate for brands on Twitter is now 0.049%. That’s lower than the average banner ad click-through (0.5%).

Of course, Twitter’s never been a great driver of traffic. Last year, Parse.ly reported that Twitter paled in comparison to Facebook or Google as a traffic source, even being beaten out by Yahoo!

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local marketing  experts, contact us to discover how we can help your business.

As Twitter’s Algorithm Evolves, is it Time to Update Your Tweet Marketing Tactics?

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Twitter Releases Major Events Calendar for September to Help with Strategic Planning

We're moving into the home stretch - there's only four months left in 2017.

If you haven't started planning out your holiday campaigns, now is the time, but for the immediate future, Twitter has released the latest version of its monthly event calendar to help you tap into the latest, most tweet-worthy events.

So what major events are likely to trend on Twitter in September?

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local marketing  experts, contact us to discover how we can help your business.

Twitter Releases Major Events Calendar for September to Help with Strategic Planning

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Twitter’s Testing a New $99 Flat-Fee Model to Promote Accounts, Tweets

After their latest earnings report – which showed both a decline in total users and advertising revenue – Twitter is under more pressure than ever.

The micro-blog giant had shown signs of promise of late, but any hopes of a significant rebound collapsed on the back of their latest report

In which they also reported that their future outlook looks uncertain, particularly in terms of revenue growth.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing  experts, contact us to discover how we can help your business.

Twitter’s Testing a New $99 Flat-Fee Model to Promote Accounts, Tweets

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Report: Instagram Set To Have More Advertisers Than Twitter By 2017

In more bad news for the beleaguered Twitter, its Facebook-owned competitor Instagram is set to overtake it as the more favoured ad platform says a new report out of the US.

Market research firm Emarketer has predicted a huge jump in the number of brands in the US that will use Instagram as an advertising vehicle.

Posted by B&T Magazine
bandt.com.au

Report: Instagram Set To Have More Advertisers Than Twitter By 2017

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Twitter’s Untapped Value as a Utility Service Could be Key to Future Growth

Back in June, I wrote a post about how Twitter's failure to capitalize on one of their key opportunities, that being it’s value as a utility service, with the public, real-time nature of tweets making it the perfect platform to share community messages and information. My point then was that Twitter is now ten years old, and many people have grown up with it, which positions it perfectly to cater to the evolving interests of their user base, as opposed to trying to keep a hold on their place as the “cool” app amongst younger users.

In practical terms, they probably need to do both – keeping in touch with the next generation is critical to sustained expansion. But at the same time, if Twitter were able to highlight their value as a utility service, they may be able to re-frame the platform’s importance and make it a more essential app in the lives of more users - which could, in turn, also help them expand their user base and underline their key point of difference.

By  Andrew Hutchinson
socialmediatoday.com

Twitter’s Untapped Value as a Utility Service Could be Key to Future Growth

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5 Tips to Build More Loyalty With Your Twitter Fans

Do you want to build deeper relationships with your Twitter followers? Looking for easy ways to create loyal fans on Twitter?

To reap the full benefits of Twitter, approach your engagement in a personable way.

In this article, you’ll discover five ways to turn your Twitter followers into loyal fans.

By Peter Gartland
socialmediaexaminer.com

5 Tips to Build More Loyalty With Your Twitter Fans

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