Honeyweb Blog / Social Media
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How Tasty Gets Billions of Facebook Video Views: 6 Secrets Any Business Can Use
Even if you've never liked Tasty, the Buzzfeed-owned food brand on Facebook or any other social channel, chances are you will have been exposed to one of its posts, and be familiar with its output. Since launching in 2015, its presence has exploded. Here's a few recent stats:
- In September 2016, Tasty’s main Facebook page was the third-biggest video account on Facebook with nearly 1.7 billion video views.
- Viewership per video is staggering: During the last three months, Tasty’s Facebook videos have averaged 22.8 million video views in their first 30 days alone.
By Andrew Macarthy
socialmediatoday.com
3 Often Overlooked Digital Marketing Truths
The digital marketing landscape moves quickly, so fast that it’s hard for anyone to keep up. Trust me, I write about the latest social media and digital marketing news every day, and even then, there are still plenty of surprises.
And amidst all this noise there are some elements that require regular reiteration or clarification from time to time.
By Andrew Hutchinson
socialmediatoday.com
A Quick Primer on B2B Conversion Optimization
Conversion optimization is a little different if you’re in B2B.
Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea.
By: Alex Birkett
conversionxl.com
How to Optimize for a Lasting Positive Memory
Every company wants their visitors (i.e. potential customers) and customers to leave their site with a lasting positive memory. Of course, that’s much easier said than done when you consider technical issues, copy confusion, price barriers and the like.
If you want to bring a smile to people’s faces when they hear your company name, you’ll need to understand how memory works and how you can design for it.
By: Shanelle Mullin
conversionxl.com
Politics, Fatigue and the Social Echo-Chamber Effect
Social media now plays a significant role in the political process, but given the shift to more algorithm-defined feeds, is that a good thing?
Have you seen and heard enough about Trump vs Clinton by now? It’s a critically important issue, no doubt, it’s something all Americans, and indeed all citizens of the world, need to have at least some awareness of. But we’re going on 16 months now since Trump announced his candidacy, the campaign is a marathon and it can feel exhausting in just the same way.
By Andrew Hutchinson
socialmediatoday.com
Why visuals are so important in content marketing and five ways to do them well
Human beings are wired for visual content. Learn how you can meet the challenge of creating eye-catching images and videos.
For millennia we’ve used visual cues to understand the world around us and relied on imagery to communicate complicated ideas quickly and clearly. As a result, our brains typically process visual information 60,000 times faster than text.
So, if your audience is human, your content marketing needs to be visual. Studies have shown thatpeople will retain 65% of information if it includes a relevant image – compared to only 10% without – and introducing an image into a piece of content increases understanding from 70% to 95%.
socialmediatoday.com
3 Social Media Tactics for Businesses That Struggle With Social
Are you struggling to connect with your audience on social media?
Do you feel like social media won’t work for your business? It’s not easy to put every business on social media, but the right approach can help even the most difficult cases reach their customers.
In this article, you’ll discover three ways any business can use social media.
By Jenny Beightol
socialmediaexaminer.com
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