Honeyweb Blog / Social Media
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The Value of Social Proof in Marketing
Have you caught the Pokémon Go fever yet? If so, you’re not alone. Since its July 6th launch, over15 million daily users have downloaded the app on their smartphones - to put that in perspective, that’smore daily users than Spotify or Pandora.
Even more incredible, the game is attracting a diverse group of first-time players that are new to the Pokémon universe.
So what’s driving the interest in a kid’s game based on a decades-old media franchise?
The answer is social proof.
By Bryan Kramer
socialmediatoday.com
5 Steps to Creating a Successful Social Media Strategy for 2017
Social media is constantly evolving and can be hard to predict what's coming next. Who would have guessed that Chewbacca Mom would be so popular, Pokemon Go? We can’t know what will be popular in the coming years, however we can set ourselves up for success with some best practices and logical anticipation based on user behavior and industry trends.
Having a solid social media strategy will help you navigate towards business goals through the ever changing social landscape. Check out these five steps to creating a successful social media strategy in 2017.
By Nathan Mendenhall
socialmediatoday.com
19 Tools to Create Social Media Content
Are you looking for new ways to create content?
Interested in tools that can help you?
In this article, you’ll discover 19 tools to create and share content on social media.
By Alex Navarro
socialmediaexaminer.com
6 Dos and Don’ts for Monitoring Your Social Media Channels
A business can get maximum benefit from its social media channels when it approaches them with a clear purpose and strategy and the execution is founded in best practices.
That said, the daily task of dealing with social pages can become time-consuming as a business grows, and with that comes the possibility of making certain mistakes. One might feel like ignoring a comment or not responding to a mention, but that’s not the best approach. Not being able to track brand mentions or missing crucial customer feedback can be detrimental to the performance of a business.
By Michael Georgiou
socialmediatoday.com
Online Advertising Spend Reaches Record $6.8 Billion In 2016 Financial Year
The Australian online advertising market has again delivered robust double-digit growth increasing $1.6 billion to reach $6.8 billion for the full financial year ending June 30 2016, a 29.7 per cent increase over the prior financial year. This represents the fastest year-on-year growth in online advertising over the last five years.
The data from the latest IAB/PWC Online Advertising Expenditure Report reveals that double digit growth was achieved by all online advertising segments during the financial year.
By Karen Terranova
bandt.com.au
How to Optimize Video for Every Medium
It’s no big secret that video often improves conversion rates.
And with Facebook, Twitter, and Instagram all making recent upgrades to their video capabilities, it may almost seem like a no-brainer to blast your next marketing video everywhere you can. Not so fast. Every platform is different and therefore no single video is right for every platform. That’s not to say your business shouldn’t be using every platform, but let’s be smart about it.
How to Customize Your Facebook News Feed: What Marketers Need to Know
Do you struggle to keep up with your Facebook news feed? Interested in an easier way to quickly see what’s most important to you?
Adjusting your Facebook settings can help you save time, stay on top of trends, and reach more of your audience.
In this article, you’ll discover how Facebook marketers can customize their Facebook news feed to improve productivity.
By Mari Smith
socialmediaexaminer.com
Contact Us
If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!
Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2026 your biggest year yet.
Testimonials
"If you are looking at ways to keep in touch with your client bases electronically and have found it a bit of a difficult and daunting process. Alisa and I used the following service provider to help us establish templates for our Winery's newsletter. Steve is an easy person to deal with and makes this technology stuff user friendly and we were impressed with the functionality it delivers. We also use it at the Sturt Football Club"
Michael Hart
Hart of the Barossa
