Honeyweb Blog / Social Media
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Manage Your Facebook Ad Frequency
Do you run Facebook ad campaigns?
Wondering how many times your audience should see your ads?
In this article, you’ll discover what marketers need to know about managing the frequency of Facebook ads.
By Ekaterina Konovalova
www.socialmediaexaminer.com
Five Social Media Metrics You Need To Be Tracking
Most social media outlets provide users with large followings easy access metrics. These take all the guesswork out of the process. But according to Open Colleges’ Tess Pajaron, you don’t have to measure much when the platform is already handling it for you.
One of the biggest mistakes you can make is to assume the common predetermined metrics are enough. There are plenty of other things you should be measuring to make sure your reach and engagement are as high as they can possibly be.
[Tess Pajaron]
Posted byTESS PAJARON
Instagram Launches Instagram Stories: What They Are, How They Work, and How Brands Can Use Them
In a bold move to encourage its users to create and share more content on the platform, Instagram has announced Instagram Stories, a feature that lets users post photos and videos that vanish after 24 hours.
The feature feels much like Snapchat Stories, a Snapchat feature that was introduced in 2013 and a pivotal part of the company’s growth.
Ash Read • Marketing • Aug 05, 2016
LinkedIn Moves into Native Video with New Q and A Style Offering for Influencers
As you’ve not doubt noticed, video has seen massive growth on social networks over the past few years. Facebook grew from one billion videos views per day to 8 billion within the space of fourteen months, Snapchat went from 4 billion to 10 billion in less than a year. Even on Instagram, where video hasn’t been given as much focus, video consumption has gone up 150% in the last six months, while videos on Twitter have increased by more than 50% since the beginning of 2016.
Given the focus on video from all the major players (Pinterest too is working on video pins), it comes as little surprise to see LinkedIn also move in-step, today announcing a new, native video option that will eventually enable users of the professional social network to better connect with prospective businesses partners and employers through the power of moving images.
By Andrew Hutchinson
socialmediatoday.com
Instagram Launches ‘Stories’, Insta CEO Admits Snapchat Deserves All The Credit
Instagram has launched a new feature called ‘Instagram Stories’ giving users the ability to collate photos and videos into a ‘story’ which will disappear after 24 hours and are easy to share and hide from whoever they. Sound familiar? That’s because Snapchat has exactly the same feature called ‘Snapchat Stories’.
Like Snapchat, the ‘new’ feature on Instagram limits videos to 10 seconds, lets users draw or add stickers to shared photos and videos. Also the name is exactly the same, a minor detail that social media is dragging Instagram for:
[Erin M Doyle]
Posted byERIN M DOYLE
New Study Finds Contradictory Behaviour Of Social Media Users
Online fashion retailer THE OUTNET has discovered consumers are living in a constant state of harmonious contradiction that is being played out on social media. The findings were a result of a commissioned unique global media study with international Social Data Intelligence Agency, Pulsar.
Pulsar implemented innovative analytical techniques such as image recognition and text mining across Facebook, Twitter and Instagram digital platforms, providing insights for THE OUTNET’s report into findings and behaviours centralised around the words ‘Thrill’ and ‘Joy’.
[B&T Magazine]
Posted byB&T MAGAZINE
4 Ways to Beat the Instagram Algorithm
Does Instagram’s algorithm have you worried?
Are you looking for proven tactics to increase your visibility in the Instagram news feed?
In this article, you’ll discover how four of the most successful companies on Instagram are responding to the algorithm change, and how your business can do the same.
By James Scherer
social media examiner
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