Honeyweb Blog / Social Media
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
4 Reasons LinkedIn Premium Is Good for Marketers
Do you use LinkedIn? Have you considered a LinkedIn Premium account?
While most people start with the free version of LinkedIn, there are a number of useful paid features that make a Premium account worth the investment.
In this article, you’ll discover four ways LinkedIn Premium can help you improve your marketing.
By Viveka von Rosen
Social Media Examiner
6 Ways to Improve Your Facebook Ads
Want to improve your Facebook ad performance? Wondering which metrics to look at?
Using key insights from Facebook to see how users respond to and engage with your ads can help you optimize your campaigns.
In this article, you’ll discover six ways Facebook ad metrics can help you improve your Facebook ads.
“2021: Facebook & Google Will Take ALL The Advertising Dollars & Everybody Else Will Be F@cked!”
On Monday B&T published a controversial piece about the merging of ad tech and mar tech. Here, B&T chats with the article’s author and eminent authority on the subject Andrew Birmingham and tries to uncover what it all means for local agencies. Yes, be VERY scared indeed, it’s a frightening new world that’ll take few prisoners…
Put simply, what actually is advertising tech (adtech) and marketing tech (martech)? Ad tech’s the stuff that serves and counts your paid advertising; the actual technology, the analytics. Martech’s direct marketing; things like emails, social, posts, the automation that controls all the campaigns.
[John Bastick]
Posted by JOHN BASTICK
5 Ways to Improve Customer Loyalty With Social Media
Do you want to keep more of your customers? Looking for ways to nurture customer relationships with social media?
Social media can play a pivotal role in building more meaningful connections with customers, so they stay with you longer.
In this article, you’ll discover a five-step plan to help you boost customer loyalty with social media.
By Chris Teso
Social Media Examine
The evolution of consumer behavior and how to maintain your market share
Consumers are doing more of their own research and purchasing through various channels. Here's how you can stay on top of the game.
Consumers are becoming more and more savvy when it comes to purchasing. Staying on top of trends is obviously of the utmost importance because doing so will help you to stay in touch with your consumers. You'll be able to have a constant, engaged dialogue with consumers that will keep your brand on the top of their mind. Tara Vollmert, senior shopper insights manager at Kimberly-Clark, speaks to iMedia about the importance of a consumer-centric game plan.
By Tara Vollmert
iMedia Connection
Building Your 2016 Content Strategy [Infographic]
In the modern, internet age, we're constantly being bombarded with advertisements. The sheer frequency of ad exposure has left many numb to the ads they see, the “recommendations” they hear, even the “studies” they read. Whenever they recognize sponsored content, people are bound to turn their heads, which means that many traditional digital marketing efforts often go to waste.
This is where content marketing steps up big time. By providing your target audience with something they want to see, in a format that keeps them interested, you're can turn engagement into a serious ROI. This infographic from ZenContent outlines some key elements and considerations in developing a solid content marketing strategy.
![Building Your 2016 Content Strategy [Infographic]](https://www.honeyweb.com.au/uploads/blog/Building_Your_2016_Content_Strategy.jpg)
Should My Business Advertise on Facebook?
Your business doesn’t have to be a Fortune 500 company or make a huge ad buy to be successful with Facebook advertising. Even with a small budget, marketing on Facebook can drive online sales, increase local sales, promote apps, build brand awareness, and generate new client and customer leads.
And while apps like Snapchat have developed a cult following among younger Millennials, Facebook still retains its title as the most popular social media network, with 72% of adult Internet users and 62% of the entire adult population in the United States signed up to the platform.
By Brian Hughes
socialmediatoday.com
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