Honeyweb Blog / Social Media
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
5 Tips to Improve YouTube Video Performance
Want more exposure for your YouTube videos? Wondering how to get your videos in front of more viewers?
With a few simple techniques, you can increase the likelihood that your YouTube videos will be noticed and watched by your target customer.
By Aleh Barysevich
socialmediaexaminer.com
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Establishing a Bidding and Budgeting Strategy for Your LinkedIn Ads
When you set up a campaign, you set a bid for how much you’re willing to pay to show an ad to LinkedIn members.
LinkedIn decides whose ad to place based on the highest bid. If you’ve advertised with us before, your past campaign performance will also be taken into account during the bidding process.
By Steve Kearns
business.linkedin.com
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6 Ways to Build Customer Loyalty with Great Social Support
In the past, if you made a customer unhappy, you'd lose the customer, and maybe a few friends they talked to.
Nowadays, if you make a customer unhappy, you lose the customer, and his 6,000 Twitter followers who saw the angry tweet complaint. And it’ll take your brand a while to recover from the public shame and embarrassment.
By Joei Chan
socialmediatoday.com
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Why Social Media Is The Driver Of Millennials’ Shopping Choices
In this post, US blogger and owner of HowToCreateABlog.org, Jimmy Rohampton, says if you want to understand the Millennial brain, you need to check out their addiction to social media first. This article first appeared on Forbes.com
This article is written in the context of the US market. Millennials are a truly unique generation. Their lives are completely integrated into the tech world, making platforms like social media a prime opportunity for marketers to reach them. That said, they’re also very price conscious.
By B&T Magazine
bandt.com.au
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20 Ways to Repurpose Your Content
The Gift that Keeps on Giving
Why is regifting considered a social faux pas? You’re taking something that still has value in it and giving it to someone who can appreciate that value. It shouldn’t be embarrassing to slap a bow on that food processor you never used, or the coffee table book you never opened, and send it on to someone else.
Marketers in particular should never be timid about regifting—or as we call it, “repurposing”—content. Yet there are plenty of times when we let valuable content gather dust.
By Alex Rynne
business.linkedin.com
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Why Australia’s most in-demand social media jobs are being sourced from overseas
With social media skills in high demand, why aren't Aussie candidates making the grade? Pippa McMahon looks at the skills spectrum required to secure the top jobs, in this guest post.
Having moved to beautiful Sydney from the UK, I see a lot of similarities within the digital recruitment spectrum – big corporates and small agencies looking for experienced digital talent who can work with them to grow their tech offering.
By Pippa McMahon
mumbrella.com.au
We use technology and the science and psychology of conversion centred design to ensure you not only get found, but that you convert more of your website visitors into sales/leads and customers.
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10 Benefits of Social Media for Business
There was a time when social media was considered by some as a passing fad.
Something that “the kids” were using that businesses could never really benefit from. Over time, the skeptics were proved wrong. There are over 3 billion internet users—and over 2 billion of them have active social media accounts. Popular social platforms have become marketing giants, offering businesses valuable data about their customers and a (mostly) free way to reach them. The jury has spoken: social media for business is no longer optional.
By Emily Copp
blog.hootsuite.com
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