Honeyweb Blog / Search Engine
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Landing Page Optimization: How Aetna’s HealthSpire startup generated 638% leads for its call center
Denis Mrkva, General Manager, HealthSpire, recently visited MECLABS Institute (parent research organization of MarketingSherpa)
And we had the opportunity to interview him about an interesting landing page experiment that was in progress at the time.
Denis also shared what happened after the landing page — namely, how he staffs and runs a call center that truly provides value to customers.
By Denis Mrkva
meclabs.com
Honeyweb are your local website marketing experts, contact us to discover how we can help your business.
Managing AdWords The 3 DO’s and DON’Ts That Make Or Break Success
The overall outlook on pay per click marketing is trending up and to the right. 84% of users feel good about the current PPC market.
From text ads to remarketing, PPC marketers are reporting higher spending than ever before.
Budgets are skyrocketing for one reason: users are making more on PPC now than they were in the past.
By Brad Smith
adespresso.com
Honeyweb are your local Adword marketing experts, contact us to discover how we can help your business.
Google Switches to Infinite Scrolling Mobile Search Results
Google has introduced infinite scrolling to mobile search results pages.
Where there used to be page numbers at the bottom of SERPs there is now a “more results” button.
Tapping on the button will trigger more search results to load within the same page.
By Matt Southern
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
Google Confirms March 7th Algorithm Update Was About Relevance, Not Quality
Google’s John Mueller has confirmed the March 7th algorithm update did not necessarily target low quality sites.
Rather, it had more to do with content relevance.
Mueller revealed this information during a Google Webmaster Hangout held on April 6th.
By Matt Southern
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
Nobody is Converting on Your AdWords Ads. Here’s Why and How To Fix It Today
Google AdWords conversion rate keeps you awake at night? You’re not alone!
The average conversion rate on the AdWords search network is just below 4%. How about for the display network? It’s less than 1%.
Even if you’re a master copywriter, it’s not going to guarantee you sales.
By Brad Smith
adespresso.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
New Report Finds Consumers Respond Best to Entertaining Social Ads, Not Discounts
So, with all the discussion around the misuse of social media data to manipulate users, do people trust social ads less as a result?
More than 1,000 social media users in the U.S., 27% of consumers say their opinion of social ads has declined over the last 12 months.
But interestingly, it’s not necessarily due to lack of trust – according to Sprout’s research.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social advertising experts, contact us to discover how we can help your business.
Goo.gl Shutting Down – These are Your Options
Google announced they are discontinuing their popular URL shortening service, goo.gl.
Current users of Goog.gl can continue to use their Goo.gl console for an additional year. The Goo.gl console will permanently shut down on March 19, 2019.
Will Goo.gl Links Stop Working?
By Roger Montti
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
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