Honeyweb Blog / Search Engine
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
See How Dynamic Text on a Landing Page Helped Increase Conversions by 31.4% [A/B Test Reveal]
Whether your best ideas come to you in the shower, at the gym, or have you bolting awake in the middle of the night
Sometimes you want to quickly A/B test to see if a given idea will help you hit your marketing targets.
This want to split test is real for many Unbounce customers, including Norway-based digital agency ConversionLab, who works with client Campaign Monitor.
By Jennifer Pepper
unbounce.com
Honeyweb are your local website marketing experts, contact us to discover how we can help your business.
![See How Dynamic Text on a Landing Page Helped Increase Conversions by 31.4% [A/B Test Reveal]](https://www.honeyweb.com.au/uploads/blog/750-x-400.jpg)
AdWords Competitor Targeting: What You Need to Know Before Starting
Targeting the competition is an advertising tactic that’s been around since the Mad Men days, and it’s evolved into bidding on competitor keywords in AdWords.
This tactic has its benefits because your competitors are attracting prospects via Search that would surely make a good fit for your business, and in some cases they may already be solution aware.
In short, they might be primed and ready to find a product or service (that’s you!).
By Larissa Hildebrandt
unbounce.com
Honeyweb are your local Adword marketing experts, contact us to discover how we can help your business.
TrueView AdWords’ Video Advertising on YouTube – All You Need To Know
TrueView is AdWords’ video advertising platform on YouTube, and it’s exploding.
Currently, YouTube has over 1.5 billion monthly active users. Yes, billion with a B. Those active users watch more than one hour every single day, too.
That level of engagement is virtually unheard of for an advertising-friendly platform.
By Brad Smith
adespresso.com
Honeyweb are your local Video advertising experts, contact us to discover how we can help your business.
Will Meta Descriptions Soon Go Extinct?
Meta descriptions, as most marketers know, are HTML attributes that explain a webpage’s content with a relatively short summary.
Until December 2017, that “short” summary was recommended to be only 160-ish characters before Google would truncate it on the search engine results page (SERP).
That, or Google would automatically generate its own “ideal” description in place of the one the page had in place.
By Sam Hollingsworth
searchenginejournal.com
Honeyweb are your local Website marketing experts, contact us to discover how we can help your business.
Google’s John Mueller Reveals New Details About Mobile-First Index
Google’s John Mueller announced several new pieces of information about the mobile-first index at SMX Munich this morning.
SEJ team members Brent Csutoras and Vahan Petrosyan were in attendance and passed along all the key details. Here’s what you need to know.
Google will notify users when a site is moved to the mobile first index.
By Matt Southern
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
Why Content is Important for SEO [Infographic]
No matter how you look at it, content remains a key part of the broader SEO puzzle.
As advanced as Google algorithms have become at identifying elements like context and relevance, the system still needs keywords to sort the information, the data that you enter via your various website pages.
So how can you boost your chances, and what do you need to know about how Google's system rank websites?
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
![Why Content is Important for SEO [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_292374233.jpg)
Google AdWords Latest Updates – All You Need To Know [2018]
Google AdWords Updates are not as frequent as Facebook or Instagram ones, but this does not mean they are less important.
Since when Experience, the new AdWords UI, was launched at the end of 2017, Google has introduced a few improvements to make your advertising more fruitful.
If you counted AdWords out due to the lack of specificity in its targeting options and reporting data, you’d better change your mind now.
By Brad Smith
adespresso.com
Honeyweb are your local Google Adwords marketing experts, contact us to discover how we can help your business.
![Google AdWords Latest Updates – All You Need To Know [2018]](https://www.honeyweb.com.au/uploads/blog/adwords-update-mar-2018-1024x536.jpg)
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