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Honeyweb Blog / Search Engine

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Get the best SEO from your content

It pays to get back to marketing basics every now and then. Make sure your content strategy accounts for these little details that matter to search engines -- without sacrificing quality.

Content marketing and search engine optimization are inextricably linked. Yet we're in a strange place at present. While search engine optimization companies rebrand themselves as "content marketing solutions," enterprises engaging in content marketing internally are engaging content producers with little or no SEO background.

Get the best SEO from your content

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Optimizing PPC Campaigns Simple copy changes that increased clickthrough rate by 289%

A PPC ad is often a customer’s first impression of your product or company. Those 130 characters present your chance of channeling that person’s interest into your sales funnel.

But simple copy faux pas direct people away from continuing the conversation with you. How can you identify weaknesses in PPC copy?

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Is Organic Better for You? It Is When You’re Talking About Site Traffic

Organic search drives more than half of website traffic referrals

When it comes to driving internet users to a website, nothing beats organic search. According to data from BrightEdge, organic search drove 51% of website traffic referrals worldwide during June and July 2014. Meanwhile, display, email and referred search ranked second, with 34% of referrals, paid search third (10%), and social media last (5%). The research monitored data from BrightEdge’s Data Cube, so broader industry metrics may vary.

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How to Drive Sales With Content Marketing

Content marketing is very different from other forms of marketing.

With the nature of the internet, you can distribute your messages to thousands of people, with a single click of a button at no cost! It is pretty powerful and the reason why content marketing works, is because it is not all about selling. Unlike other methods that SHOUT Sell, Sell, Sell, producing a piece of content for your customers is more of ‘soft’ way of addressing them and getting your messages across.

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What is HTTPS and why does Google like it so much?

Google has announced it will give sites using encryption a higher rank in its search algorithms. Particularly, it singled out HTTPS, which it characterizes as “industry-leading security.”

It’s easy to tell if a site is using the system: A URL that starts https:// instead of http:// is using it. HTTPS, which stands for Hypertext Transfer Protocol Secure, makes it more difficult for hackers, the NSA, and others to track users. The protocol makes sure the data isn’t being transmitted in plain-text format, which is much easier to eavesdrop on.

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Contact Us

If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!

Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2019 your biggest year yet.

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"After getting very frustrated with previous efforts and "marketers" we were very happy to have found Honeyweb to assist us with our online marketing, Steven is an expert and is really focused on results based marketing efforts and doesn't hide behind the smoke and mirrors which is so common in this industry. Steven and the Honeyweb team have been able to provide us with great advice and very practical solutions including our new website, email marketing template and facebook business page. All in all, a great value service!"

Matthew Watts
Bison Electrical

Steven Hamilton - Honeyweb

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