Honeyweb Blog / Search Engine
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Lead Gen: How Conversion Optimization For Call Centers Is Similar To Online Conversion
Lead Generation group works with many of our Research Partners on the development of nurture campaigns focused mainly on verbal phone conversations.
As a result of all the great work our Leads Group does on a daily basis, we also engage in phone- and conversation-based testing.
In many sales situations, conversations with the customer take place over the phone, but most of the concepts I want to discuss can be applied to any verbal sales pitch.
By Rebecca Strally
marketingexperiments.com
Honeyweb are your local Conversion marketing experts, contact us to discover how we can help your business.
Google Confirms Algorithm Update Occurred Last Week
Google has confirmed that a broad core algorithm update was released last week.
This is the type of update that occurs several times per year, Google says, which could bring one or more changes to search results.
Google was not specific as to what changes were implemented— it could be anything from changes focused on specific improvements, to broad changes affecting all search results.
By Matt Southern
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
Google Shopping: How To Dominate AdWords as an e-Commerce Business
The 2017 Google shopping benchmarks report discovered that Google Shopping ads captured 53% of retail marketers’ AdWords budgets.
Another study for the first quarter of 2018, shows that almost 80% of all retail search ad spend is used on Google Shopping campaigns.
As of 2018, Google Shopping ads now drive 76.4% of all retail search ad spend and this search spend generates 85.3% of all clicks.
By Brad Smith
adespresso.com
Honeyweb are your local Google Adword marketing experts, contact us to discover how we can help your business.
5 of the Most Common Facebook Ad Mistakes - and How to Avoid Them
Facebook is everywhere.
It’s a trusted login credential for sites all over the Internet, businesses use it as a storefront, families use it to stay in touch.
The Social Network now reaches virtually every corner of society in some form.
By Lucas Miller
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Google Engineer Issues Warning About Google Crawler
A Google engineer issued a “public service announcement” notifying web publishers that Google does not support CSS custom properties.
The engineer stated that Google’s crawler is rendering sites using an outdated version of Chrome, Chrome 41, which dates from March 2015 .
This means that Google’s crawler will not be able to render the web page properly.
By Roger Montti
searchenginejournal.com
Honeyweb are your local Google Search marketing experts, contact us to discover how we can help your business.
How Long Should a Blog Post Be to Get the Most Traffic and Shares? [Infographic]
“How long should my blog posts be?”
It's a common question in blogging, and there’s a ton of advice out there, indicating everything from 275 to 2,500 words.
That’s obviously not a very helpful range, so CoSchedule put together this infographic to provide a more specific overview of the various research findings, helping to more definitively provide an answer.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local Website marketing experts, contact us to discover how we can help your business.
![How Long Should a Blog Post Be to Get the Most Traffic and Shares? [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_301366778.jpg)
Conversion Optimization Testing: Validity Threats From Running Multiple Tests At The Same Time
A/B testing is popular among marketers and businesses because it gives you a way to determine what really works between two (or more) options.
However, to truly extract value from your testing program, it requires more than simply throwing some headlines or images into a website testing tool.
There are ways you can undermine your testing tool that the tool itself can’t prevent.
By Daniel Burstein
marketingexperiments.com
Honeyweb are your local Conversion marketing experts, contact us to discover how we can help your business.
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