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Honeyweb Blog / Search Engine

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

SEO in 2018: The Best of Times or the Worst of Times?

As I’ve gotten older, I find myself talking more about the “good old days.”

The days before I had any real responsibility.

The days before I had bills or a cell phone, and selfies weren’t even a thing.

By Casie Gillette
searchenginejournal.com

Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.

SEO in 2018: The Best of Times or the Worst of Times?

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7 Useful Facts About PageRank

There are many things that can be known about how PageRank is spread around a site and from one site to another site.

And like many things about SEO there are some misconceptions.

This article links to research, patents and Google statements as proof and when it doesn’t then it’ll be made clear. Here are seven interesting facts about PageRank .

By Roger Montti
searchenginejournal.com

Honeyweb are your local Search Engine ranking experts, contact us to discover how we can help your business.

7 Useful Facts About PageRank

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A Simple Guide For The Busy Marketer: Using Data From Online Marketing And Web Analytics Tools

How does Adobe define bounce rate? What’s the difference between exit and bounce rate?

And how can these numbers be meaningfully used to better serve customers and ultimately improve results?

Let’s take a closer look at some of the numbers you see in your digital marketing analytics platform to help answer this question.

By Daniel Burstein
marketingexperiments.com

Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.

A Simple Guide For The Busy Marketer: Using Data From Online Marketing And Web Analytics Tools

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Will Google’s Latest Mobile Update Affect Your Brand’s SEO?

Google has just announced another change to its ever-evolving search ranking algorithm.

As of July 2018, it will be putting site speed under the magnifying glass, ultimately penalising slower sites down the list of Google results.

This has been in effect on desktop since 2010, and there has been talk about the potential change to mobile for a while now, and now it is finally coming.

By B&T MAGAZINE
bandt.com.au

Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.

Will Google’s Latest Mobile Update Affect Your Brand’s SEO?

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6 Adwords Copywriting Tips That Will Grab Anyone’s Attention

Sometimes, writing ads for Google Adwords sucks. We all hate it.

It feels nearly impossible to fit a compelling offer into a 30-character headline or 80-character description.

To make matters worse, your entire campaign’s potential success rides on those few characters. It’s literally all you’ve got on Search Ads

By Brad Smith
adespresso.com

Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.

6 Adwords Copywriting Tips That Will Grab Anyone’s Attention

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Google to Use Page Speed as Ranking Signal in Mobile Search

Google has announced that, starting July 2018, page speed will become a ranking factor in mobile search.

Speed has been used as a ranking signal for desktop search since 2010– this marks the first time it will be used to rank pages on mobile.

This is being called the “Speed Update,” and it will target only the slowest loading pages.

By Matt Southern
searchenginejournal.com

Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.

Google to Use Page Speed as Ranking Signal in Mobile Search

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The Definitive Guide to Google’s Call-Only Ads

If you’ve noticed one thing about AdWords, it might be that calls dominate your “clicks” or conversions.

Despite the increasing use of text-based platforms, calls still dominate when it comes to reaching a business.

In 2015, Google released AdWords’ new call-only campaigns to allow advertisers to capitalize on solely calls.

By Brad Smith
adespresso.com

Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.

The Definitive Guide to Google’s Call-Only Ads

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