Honeyweb Blog / Search Engine
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Optimize Your Google My Business Listing [Infographic]
Your Google My Business listing can be a key component of your SEO strategy.
The details you list on your business profile can be shown alongside search results, helping you occupy more SERP real estate and enabling you to immediately communicate your hours of operation, contact details, website new offers, etc.
And with Google looking to add new tools to their in-search business listings, it's becoming an even bigger consideration.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![How to Optimize Your Google My Business Listing [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_776448007.jpg)
How to SEO Audit Your Website in 15 Minutes [Infographic]
So, you’re embarking on an SEO campaign - but first you want to carry out an SEO audit to see how you're currently placed?
Ahrefs share their 10-step process in this infographic.
Here are the tools mentioned:
By Mark Walker-Ford
socialmediatoday.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
![How to SEO Audit Your Website in 15 Minutes [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_774932386.jpg)
These Are the 10 Most Expensive Google Keywords
We all know that it's ridiculously expensive to live in San Francisco.
Why? Because it's an amazing place to live.
Well, it can also be staggeringly expensive if you want to target certain keywords using AdWords, Google's pay-per-click (PPC) advertising platform.
By Larry Kim
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Facebook Releases Annual Trends Report, Showing Topics with Biggest Increases in Mention Volume
Each month, Facebook releases it’s ‘Hot Topics’ and ‘Topics to Watch’ reports, which provide insight into the key conversations gaining momentum across The Social Network.
Facebook has published an annual trends report, utilizing the same methodology as their monthly updates, and shining a light on the key subjects which have seen significant increases in mention volume over the past 12 months.
The idea behind the report is that by looking at the topics seeing a significant increase in volume, we can better predict future trends
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
Google AdWords adds targeting by phone number & mailing address
Google has expanded the consumer-targeting capabilities of its AdWords platform to let marketers use phone numbers and mailing addresses to reach their right people.
Previously, AdWords campaigns only allowed advertisers to upload anonymized email addresses as well as set broader targets around demographics and interests.
Google's new targeting tools will likely be more effective than email addresses, as phone numbers and mailing addresses often prove to be more reliable.
By George Slefo
adage.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
How To Use The Google Keyword Tool (And Slash Your Ad Spend)
The best keywords in your industry are too expensive.
Sure, it’d be nice if you could just bid on those and be swimming in clients. But you can’t. At least not profitably.
Advertisers are already engaged in bidding wars for them. And when that happens, you can expect your budget to get thin. Fast.
By Brad Smith
adespresso.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Google Adwords And Analytics — The Perfect Pair!
Google AdWords is great at giving you raw data like costs, clicks, impressions, and conversions.
You can see directly how well a keyword or campaign is performing for your business.
But what happens in between a click and a conversion? How did they interact with your site and landing page? What stopped them or convinced them to convert on your offer?
By Brad Smith
adespresso.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
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