Honeyweb Blog / Search Engine
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
60+ Mind-Blowing Stats About Search Engine Optimization
Search engine optimization (SEO) is essential because organic search is arguably the most valuable marketing channel there is.
Every company that operates online needs SEO. Period.
Small. Medium. Large. Startup. Local business. Global brand.
By Danny Goodwin
searchenginejournal.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
Google Introduces Rich Results Tool for Testing Structured Data
Google has introduced a catch-all tool for testing rich snippets, rich cards, and other “rich” additions to a website’s content.
Keeping things simple, Google has coined the phrase “rich results” to refer to all of these, which means its new tool is called the rich results testing tool.
Google’s new testing tool will test for all types of structured data that can be shown as rich results.
By Matt Southern
searchenginejournal.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
Most Popular Marketing Experiments Conversion Optimization A/B Testing And Value Proposition Content
This was a big year for Marketing Experiments.
In 2017, our website got a major facelift. Certainly, a much different look than when we first started publishing in 2000.
More importantly, we hope 2017 was a big year for you. And to help you have an even better year in 2018, here is the MarketingExperiments content that was most popular with your peers this past year.
By Daniel Burstein
marketingexperiments.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Page Layout Optimization: A Common Mistake Marketers And Web Designers Make, And How To Avoid It
Let’s suppose you have been perusing our website for a while now and have been educating yourself on landing page optimization.
You are in the process of revamping a webpage and feel like you have arrived at a good value proposition.
It’s well expressed in your headline and has further enticing information in the subheader. The graphics are good. You now think you’ve captured visitor’s attention. What’s next?
By Linda Johnson
marketingexperiments.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Google AdWords Ads to Stop Showing Review Extensions in January 2018
Google AdWords will stop showing review extensions with ads as of mid-January 2018.
All review extensions, along with their performance data, will be deleted from AdWords accounts in early February.
This change was quietly mentioned in an advertising policies help document. Google notes that advertisers must download their ad extension data before February if they wish to save it.
By Matt Southern
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
A Beginners Guide to Link Building for SEO [Infographic]
So, you’re working on your SEO, and you keep hearing people talk about getting links from other sites.
But you’re not too sure how, exactly, the process of link building works. On Blast Blog share a beginner’s guide to link building in this infographic.
They highlight what an external link is, and then go into detail about the factors that can affect how important each link can be.
By Mark Walker-Ford
socialmediatoday.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
![A Beginners Guide to Link Building for SEO [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_779289637.jpg)
Google AdWords vs. Facebook Ads: Battle Of The Ad Titans
Google AdWords and Facebook ads dominate the online advertising space.
If you want to reach customers, then Google’s search network or Facebook’s news feeds are the places to be.
Facebook currently has two billion monthly active users, making it a hotbed for user activity. AdWords reaches billions of people each and every day.
By Brad Smith
adespresso.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
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