Honeyweb Blog / Search Engine
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
9 Essential Types of Webpages Every SEO Pro Needs to Know
Before we get into the meat of this chapter, I want to make one thing perfectly clear: When it comes to SEO, every page is a landing page.
And when I say “every page,” I mean every single page that is crawlable and indexable by the search engines.
So if you don’t want search engines indexing a page, be sure to block themfrom it. Everything else – and I mean everything – needs to be treated as a landing page.
By Stoney deGeyter
searchenginejournal.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
Google Introduces Breadcrumb SERPs
Google has updated the search results pages by adding breadcrumbs to the top of the page.
The breadcrumbs are triggered by informational search queries and are accompanied by images.
This search display update is a dramatic step away from how Google displays search results. The change is apparently part of an evolving mobile first version of Google.
By Roger Montti
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
Call-to-Action Optimization: 132% increase in clickthrough from changing four simple words
Think of all the money you invest in attracting customers before they even get to the call-to-action …
buying media or traffic, designing websites and landing pages, crafting just the right offer.
If you can squeeze just a bit higher conversion rate out of your calls-to-action (CTAs), it increases the ROI on the rest of your marketing investment.
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
Lead Gen: How Conversion Optimization For Call Centers Is Similar To Online Conversion
While much of what we publish on MarketingExperiments focuses on digital marketing
Lead Generation group works with many of our Research Partners on the development of nurture campaigns focused mainly on verbal phone conversations.
As a result of all the great work our Leads Group does on a daily basis, we also engage in phone- and conversation-based testing.
By Rebecca Strally
marketingexperiments.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
Landing Page Optimization: 57 guides to help you increase conversion and sales
What is landing page optimization?
Here is a simple landing page optimization definition: The science of testing your landing page to determine which tweaks and changes are optimal for high conversions.
Landing page optimization, often abbreviated as LPO, can have an outsize impact on overall marketing campaigns and programs.
By Daniel Burstein
meclabs.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
Never Write Another AdWords Ad Again with these 5 Personalization Tricks
Writing AdWords ads is a full-time job.
It can take hours to write a dozen different ads for a new campaign.
Re-writing the same thing over and over in more creative ways is brutal.
By Brad Smith
adespresso.com
Honeyweb are your local Adword marketing experts, contact us to discover how we can help your business.
Schedule Posts to Google My Business with Sendible
At Sendible, it’s our mission to help marketers be more productive by giving them the opportunity to lift themselves to achieve their greatest potential.
So, when a new platform comes along that gives marketers the ability to attract new customers
Naturally, we jump at the opportunity to learn all about it and do our best to get it integrated into the Sendible platform as soon as we can!
By Gavin Hammar
sendible.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
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