Honeyweb Blog / Search Engine
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
John Mueller Rebuts Idea that Google Uses Domain Authority Signal
There has long been a debate as to whether a site or domain can contain authority.
Some people feel that Google has a metric that allows a site to rank pages more easily than other sites.
While others feel a site authority metric creates a bias favoring older sites. Who is right? John Mueller provides an answer.
By Roger Montti
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
CXL Live 2018 Recap: Top 5 Lessons from Each Speaker
CXL Live is our flagship conference about growth and optimization.
The 2018 edition of CXL Live brought together 400 practitioners from 22 countries and everyone was “locked in” at a beautiful resort for a full three days.
Here are 5 tips / thoughts / lessons (it was super difficult to narrow it down to just 5!)
By Peep Laja
conversionxl.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
Subfolders, Subdirectories and Subdomains: The URL difference can drive increase in organic traffic
We were recently asked if it’s better to use a subdirectory (also known as a subfolder) or a subdomain on a website.
If you’re unfamiliar with these two terms, you’ll know them right away when you see URL examples.
The difference may seem like an esoteric or gorpy concern that only developers and programmers care about.
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local website marketing experts, contact us to discover how we can help your business.
Google AdWords Express: What Is It And Who Should Be Using It?
Google AdWords is an incredibly tough platform to adjust to, let alone to find success with.
The number of details that you have to be aware of to successfully run an AdWords account is mind-boggling.
There are countless metrics, tools, and graphs to use and analyze.
By Brad Smith
adespresso.com
Honeyweb are your local Google AdWords experts, contact us to discover how we can help your business.
The Bookmarkable Guide to Social Media [and AdWords] Ads Image Sizes in 2018
Nailing the perfect Social Media Ads image sizes can be more difficult than it first appears.
Each platform has a myriad of specs and design guidelines that govern image publications and impact how a viewer sees your finished product.
Each platform continues to roll out new updates, making the process tricky to navigate.
By Andrew Tate
adespresso.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Google AdWords Releases New Keyword Planner Tool
Google has rolled out a rebuilt version of Keyword Planner, which is available now in the new AdWords experience.
Keyword Planner has been simplified, but at the same time offers new features to help advertisers glean more data from their search campaigns.
New features include the ability to add keywords in bulk and get an overview of forecasts in one place.
By Matt Southern
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
Google Officially Announces Rollout of Mobile-First Indexing
Google has made its first official announcement regarding the rollout of mobile-first indexing.
To be sure, mobile-first indexing began prior to today’s announcement, this is just Google’s first real acknowledgement of it via its own channels.
Representatives from Google have previously stated that a significant number of sites have already been migrated to mobile-first indexing.
By Matt Southern
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
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