Honeyweb Blog / Search Engine
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
4 Ways to Prepare Your Clients for Algorithm Updates
The reason why ethical SEO professionals don’t offer guarantees is simple: We don’t control Google.
Going all the way back to 2003 and the first major algorithm update – nicknamed Florida – SEO professionals have dreaded and eagerly anticipated algorithm updates.
No matter how experienced you are, you can’t predict how a major algorithm update will affect your site’s rankings.
By Tony Wright
searchenginejournal.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
Agile SEO: Moving from Strategy to Action
Impactful SEO is rarely executed by a lone wolf.
You need buy-in for resources. Often from someone higher up.
Well speaking as a CMO, I’m sorry to tell you, that those detailed multi-page SEO documents where you lay out your objectives, target audiences, competitive landscapes, keyword research...
By Jes Scholz
searchenginejournal.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
11 Things You Must Know About Google’s 200 Ranking Factors
Knowing what to believe in SEO can be challenging at best.
You may hear two credible people stating two seemingly (or actually) contradictory things who are able to back their opinion with success stories or data.
Very little is set in stone. Ad to make matters worse: things change. What is true one day may not be the next.
By Dave Davies
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
The Ultimate Guide to Google Ads Ad Extensions
Ad Extensions are one of the best features of Google Ads.
But knowing when, why and where to use them is another story.
Throwing ad extensions on your ads for the fun of it is a surefire way to reduce your CTR and negatively impact your ads. With so many options, it’s more critical than ever before to use them properly.
By Brad Smith
adespresso.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
Why Author Reputation Matters More Than Ever for Search
Google is famous for experimenting with new features in search, and just as famous for abruptly and unceremoniously killing them.
The examples are legion. Remember the personalized vs. global search toggle? Or in-depth articles? (The latter still exists, but has become almost invisible in the SERPs.)
One of the longest-lasting of those “Google giveth; Google taketh away” experiments was Google Authorship.
By Mark Traphagen
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
Google Lets Advertisers Add a Third Headline to Text Ads
Google is letting advertisers add an additional headline and description to text ads.
In total, text ads can now have up to three headlines and two descriptions.
Google has also expanded the number of characters in a description to 90 characters. This means text ads can now contain as many characters as responsive search ads.
By Matt Southern
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
How to Safely Share Access to Your Facebook Ads and Google Analytics Data
Do others manage your Facebook ads?
Wondering how to get others to securely share account access to advertising assets?
In this article, you’ll discover how to provide sharing access to Facebook ads, Google Analytics, and lead page assets.
By Anne Popolizio
socialmediaexaminer.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
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