Honeyweb Blog / Google Giveth
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Why Author Reputation Matters More Than Ever for Search
Google is famous for experimenting with new features in search, and just as famous for abruptly and unceremoniously killing them.
The examples are legion. Remember the personalized vs. global search toggle? Or in-depth articles? (The latter still exists, but has become almost invisible in the SERPs.)
One of the longest-lasting of those “Google giveth; Google taketh away” experiments was Google Authorship.
By Mark Traphagen
searchenginejournal.com
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