Honeyweb Blog / Search Engine
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Creating Effective Pillar Pages: 8 Tips to Optimize Pillar Page Engagement
Pillar pages are an evolving practice in SEO circles, and can be a great way to boost your ranking for the keywords you target.
Pillar pages cover a single topic in-depth through subtopics which make up topic clusters - that means a pillar page is perhaps the ultimate in long-form content.
The pillar page should be easy to find on your site, and it should be easy for your visitors to find subtopics within.
By Bob Carver
socialmediatoday.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
4 Common Pagination Pitfalls – How to Get Into & Out of Them
How do you get search engines from page 1 to 50 and everything in between?
You do it with proper pagination, that’s how.
Unfortunately this is one of the most common areas of SEO that site owners handle incorrectly.
By Patrick Reinhart
searchenginejournal.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
How to Use Google AdWords’ “Optimize” Feature To Create Custom Landing Pages
Creating unique landing pages for Google Ads campaigns is a must.
Want cheaper ads and better results? That starts with improving your quality score.
And landing page experience is one-third of the quality score pie.
By Brad Smith
adespresso.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
There is Nothing Magical About 95% Statistical Significance
You are probably ending your A/B tests either too early or too late.
The standard best practice in the conversion optimization industry is to wait until two conditions have been met before ending an A/B test.
First, that a representative sample is obtained. Second, that the winner of the test can be declared with 95% certainty or greater. You can see the latter standard touted here and here and here.
By Peep Laja
conversionxl.com
Honeyweb are your local Conversion marketing experts, contact us to discover how we can help your business.
5 Ways to Optimize for Personalized Search
Everyone is different. So why should Google’s search results be the same for every individual?
That, in a nutshell, is the idea behind search personalization.
It can be handy when search engines better understand what you like (and what you don’t).
By Aleh Barysevich
searchenginejournal.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
50+ Social Sharing Sites That Boost SEO & Drive Traffic
Anyone that’s ever tried their hand at SEO knows that it’s complex, to say the least.
So, when tools come along that make the art of search engine optimization a little easier, we stand up and take notice.
Social bookmarking sites are one of these tools that can have an impact on digital marketing because it fuels one of SEO’s most important elements – backlinks.
By Jon Clark
searchenginejournal.com
Honeyweb are your local SEO social marketing experts, contact us to discover how we can help your business.
How to Improve Your SEO with a Topic-Driven Content Marketing Approach
The industry is rapidly moving from a keyword-focused approach to a topic-driven model.
Google’s recent rebrand of its ad network, AdWords to Google Ads, provides a perfect example of this.
In the SEO realm, we’ve seen this shift for a while, as search engines have slowly shifted to semantic search.
By Kristopher Jones
searchenginejournal.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
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