Honeyweb Blog / Search Engine
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How Radical Thinking About A Multi-Product Offer Led To A 70% Increase In Conversion
Many companies — large or small, B2C or B2B, ecommerce or subscription — have more than one product.
If you fall into this category, you face a common challenge: finding the best way to market multiple products.
Experiment: Which product presentation would increase revenue?
By Editorial Staff
marketingexperiments.com
Honeyweb are your local business marketing experts, contact us to discover how we can help your business.
SEO Is Back! But Was It Ever Really Gone?
Have you heard that SEO died again?
If we are to believe the naysayers, this happens at least once a year.
But good news — it apparently came back to life again too, according to somepeople.
By Jeremy Knauff
searchenginejournal.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
How to Curate Sitelinks to Increase Conversions
If you rely on search engine traffic, conversion optimization starts beforevisitors get to your site. Why? Sitelinks.
For most sites, a brand query (e.g. “king arthur flour”) generates sitelinks—links from other pages on your site that appear below the main link, typically the homepage.
For mobile searches, those sitelinks may be expandable, allowing users to browse multiple levels of your site, all before clicking a link.
By Derek Gleason
conversionxl.com
Honeyweb are your local Conversion marketing experts, contact us to discover how we can help your business.
Google Ads Location Targeting: When and Why You Should (and Shouldn’t) Use it
Google Ads Location targeting is an impressive feature that allows you to target specific markets like cities, airports, congressional districts, and more.
And guess what? You don’t even need a brick-and-mortar business location!
That doesn’t mean that you should go ahead and fire up a location targeting campaign though.
By Brad Smith
adespresso.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
Google Search on Android Loads Repeated Searches Twice as Fast
Google’s search results on Android now use a web browser technology called Service Worker to cache repeated searches.
By utilizing Service Worker, repeated search results now load twice as fast.
VentureBeat reports that Google shared this information at Pluralsight Live in Salt Lake City, Utah.
By Matt Southern
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
Optimizing Web Forms: How One Company Generated 226% More Leads From A Complex Web Form
It is highly unlikely that Sir Arthur was contemplating website forms when making the above statement.
However, the sentiment certainly translates to our digital world, and is spot on in the case of web forms.
Web forms might not elevate your heart rate, but these mundane little segments of your website actually contain some of your best opportunities to increase conversion.
By Editorial Staff
marketingexperiments.com
Honeyweb are your local website marketing experts, contact us to discover how we can help your business.
How to Scrape Google SERPs to Optimize for Search Intent
Google will never explicitly tell us the specifics of the “more than 200 signals” their algorithm uses to rank a page.
Other than implementing what is commonly referred to as “SEO best practices,” we’re left dependent on a couple of things.
If we’re talking about clues that help us understand ranking, what better place is there to start than the search results pages?
By Rory Truesdale
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
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