Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
A Quick Guide to IGTV [Infographic]
Instagram launched IGTV, it's longer form content hub aimed at facilitating creators - a new home for episodic video content.
And while IGTV is not likely to challenge YouTube for the online video crown, it does align with trends within the wider digital video landscape.
And with Instagram's main platform now being used by a billion people each month, its likely to see solid adoption and usage.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![A Quick Guide to IGTV [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_1128555572.jpg)
Product Pages Tested: How Carefully Pinpointing Customer Anxiety Led To A 78% Increase In Conversion
Product pages are a staple in nearly every business website in existence.
Oftentimes, they represent the final hurdle before a prospect clicks “add to cart” or fills out your form.
Therefore, if we can improve the performance of these key pages, we can see substantial increases in conversion and sales.
By Editorial Staff
marketingexperiments.com
Honeyweb are your local Conversion marketing experts, contact us to discover how we can help your business.
Data-Driven Ways to Choose Effective CTAs for Your Display Ads
Not every digital marketer has a Coca-Cola ad budget.
In fact, I’ve never worked with a client who could spend crazy amounts of money on persona and audience studies.
But, it’s never bothered me much because I really don’t need big studies. I can get some good data for free in Google Analytics, and you can too.
By Joe Martinez
unbounce.com
Honeyweb are your local digital advertising experts, contact us to discover how we can help your business.
Snapchat Launches New Program to Pair Brands with Platform Influencers
As Snapchat seeks to boost its revenue potential, one key area of focus has been platform influencers
And working to build bridges with them after a long history of ignoring the platform’s most prominent creators.
To that end, this week, Snap has launched a new program called ‘Snapchat Storytellers’ which will connect brands to Snapchat influencers for content collaborations.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
How to Calculate the ROI of Influencer Marketing Campaigns
Do you run influencer marketing campaigns?
Wondering how to determine the ROI of your efforts?
In this article, you’ll learn how to measure the results of your influencer marketing campaigns.
By Kristen Matthews
socialmediaexaminer.com
Honeyweb are your local Influencer marketing experts, contact us to discover how we can help your business.
The Entrepreneur’s Guide to Work/Life Balance
If you search Google for “entrepreneur personal relationships” you’ll come across some interesting articles.
Clearly, work life balance harmony is not considered one of the defining characteristics of the life of an entrepreneur, but perhaps it should be.
No doubt, 24/7 work requirements and a passion can be difficult to balance against the focus and presence required to maintain a healthy relationship.
By infusionsoft
infusionsoft.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
How to Keep Your Employees Happy and Engaged
" Employee engagement" might read like an HR buzzword
And the concept of "how to keep your employees happy" might sound foreign to workers raised with a "put your head down and do your work" mentality.
But there's a substantial business case to be made for improving employee satisfaction in the workplace.
By Lee Frederiksen, Jessica Mehring, Sujan Patel, Justyna Polaczyk
infusionsoft.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
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