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Honeyweb Blog / Advertising / Marketing

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

How to Use Video Storytelling to Maximize Brand Success

In 2005, two women decided that they wanted working out to feel less like work.

They shared ideas, settled on one, and set up a small location in Manhattan.

They handed out flyers on the street, and hoped to find others who could identify with their story.

By Stanley Meytin
socialmediatoday.com

Honeyweb are your local brand marketing experts, contact us to discover how we can help your business.

How to Use Video Storytelling to Maximize Brand Success

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A/B Testing Prioritization: The Surprising ROI Impact Of Test Order

I want everything. And I want it now. I’m sure you do, too.

But let me tell you about my marketing department. Resources aren’t infinite. I can’t do everything right away.

I need to focus myself and my team on the right things.

By Daniel Burstein
marketingexperiments.com

Honeyweb are your local ROI marketing experts, contact us to discover how we can help your business.

A/B Testing Prioritization: The Surprising ROI Impact Of Test Order

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Making Marketing Training Work: Closing Skills Gaps, Proving Value

Does investing in employees’ marketing skills pay off? Or is it just a waste?

Businesses spent nearly $94 billion on corporate training in 2017—a 33% increase over 2016.

Per employee, expenditures ranged from $399 at large companies to $1,886 at smaller organizations, according to the same report from Training magazine.

By Peep Laja
conversionxl.com

Honeyweb are your local business marketing experts, contact us to discover how we can help your business.

Making Marketing Training Work: Closing Skills Gaps, Proving Value

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GDPR 10 Marketing Questions No One Has Answered (Yet)

The deadline for the EU General Data Protection Regulation (GDPR) compliance passed on May 25, 2018.

Now, if you’re investigated and found to be out of line with these strict requirements for handling personal data, you could be in trouble!

The first step is to conduct thorough research.

By Andrew Tate
adespresso.com

Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.

GDPR 10 Marketing Questions No One Has Answered (Yet)

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Facebook Adds New AR Games to Messenger Video Chats

Facebook continues to build on its interactive AR tools, this time through the addition of group games in Messenger video chats.

The option will be available at any time during a video chat, with up to six people able to participate in a game at once.

To try it out for yourself, start a Messenger video chat as normal, then tap the new star icon on screen and select one of the AR games.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

Facebook Adds New AR Games to Messenger Video Chats

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How to Engage a Warm Audience With Facebook Video Ad Sequences

Are you using a Facebook video ad campaign to build awareness of your business and products?

Wondering how to stay top of mind with a warm audience?

In this article, you’ll learn how to set up a sequence of Facebook video ads to keep warm Facebook audiences engaged with your business.

By Serena Ryan
socialmediaexaminer.com

Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.

How to Engage a Warm Audience With Facebook Video Ad Sequences

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Mobile Email Marketing Chart: A look at the mobile and desktop email funnel for nonprofits

When we first published about nonprofit mobile email marketing performance, a reader wrote in and said, “I liked this.

It would have been cool to also show the 4 [funnel] areas.” So in today’s article, we do just that.

Read on to see the scorecard, along with tips for optimizing the weakest link according to the data — email capture.

By Daniel Burstein
marketingsherpa.com

Honeyweb are your local email marketing experts, contact us to discover how we can help your business.

Mobile Email Marketing Chart: A look at the mobile and desktop email funnel for nonprofits

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