Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Emotional Marketing: How fusing facts with feelings attracts more sales
Coca-Cola tastes good. At least the consumers who buy 1.9 billion drinks a day think so.
But Coca-Cola’s marketing strategy does not capitalize on taste alone.
In fact, the people who market Coke focus on feelings even more than taste to cause you to arrive at a conclusion to buy.
By Flint McGlaughlin
meclabs.com
Honeyweb are your local brand marketing experts, contact us to discover how we can help your business.
Facebook Analytics: What Marketers Need to Know
Wondering how Facebook Analytics differs from other analytics tools?
Want tips for improving the performance of your funnels and ads?
To explore how Facebook Analytics can help marketers, I interview Andrew Foxwell.
By Michael Stelzner
socialmediaexaminer.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
9 Key Video Advertising Tips from Facebook
Facebook has published a new list of tips on video optimization across both Facebook and Instagram
Providing specific notes how to generate best response with video campaigns on the two platforms.
If you haven’t heard, video is a big deal in digital marketing – video content generates the most response on pretty much every social platform, while research also indicates that videos on Facebook.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
How to Use Google AdWords’ “Optimize” Feature To Create Custom Landing Pages
Creating unique landing pages for Google Ads campaigns is a must.
Want cheaper ads and better results? That starts with improving your quality score.
And landing page experience is one-third of the quality score pie.
By Brad Smith
adespresso.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
Automatic Post Promotion: Facebook’s Boost Post Button on Steroids
How many posts did you boost today on Facebook?
Your latest, epic, blog content, that irresistible teaser for your upcoming webinar, a funny video-tutorial…what else?
It’s easy, isn’t it? Just a click on that magic “Boost Post” button et voilà, your post is live on Facebook! Not just for your followers and fans, but for all of your audience.
By Guest Post
adespresso.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
There is Nothing Magical About 95% Statistical Significance
You are probably ending your A/B tests either too early or too late.
The standard best practice in the conversion optimization industry is to wait until two conditions have been met before ending an A/B test.
First, that a representative sample is obtained. Second, that the winner of the test can be declared with 95% certainty or greater. You can see the latter standard touted here and here and here.
By Peep Laja
conversionxl.com
Honeyweb are your local Conversion marketing experts, contact us to discover how we can help your business.
Facebook Adds Activity Dashboards in Facebook and Instagram to Help Users Track Time Spent
Facebook has this week officially launched its new activity dashboards in both Facebook and Instagram
Which will help users maintain awareness of the time they’re spending in each app, and could reduce the amount of mindless scrolling.
You can access the new tools within the ‘Settings’ pages on either Facebook or Instagram.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
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