Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
5 Video Best Practice Notes from Facebook
Video is the top performing content type across all social platforms, which has lead to Facebook, in particular, putting increased emphasis on video content.
The most obvious push here has been via their dedicated video platform, Facebook Watch, but in order to boost the performance of Watch content
Facebook has also updated its News Feed algorithm to give priority to episodic-type video content which users return to, and videos that inspire interaction and conversation, helping to boost platform engagement.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local video marketing experts, contact us to discover how we can help your business.
20 Reasons Why Your Search Ranking & Traffic Might Drop
Every business I know of wants to increase sales and make more money.
In today’s technical and online environment, the only way to be successful is to have a steady flow of traffic to your website.
Because Google is a major source of traffic, ranking high in the search results is critical.
By David Trounce
searchenginejournal.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
How to Automate Your Sales Pipeline
Sales pipeline management is one of those things that you probably don’t want to think about a lot, but you really should.
It sounds a little dry, but your sales pipeline is the crux of your business; if you don’t sell, you won’t be in business anymore.
There are five general steps to the pipeline, through every business has its own specific naming:
By Paul Sokol
infusionsoft.com
Honeyweb are your local digital sales marketing experts, contact us to discover how we can help your business.
Website Development: How small natural foods CPG company increased revenue 18% with a site redesign
As the eyes are the window to the soul, the website is the window to the value proposition.
The site doesn’t create the value prop, but it helps the world understand the value of your product.
Such was the case for entrepreneur Steven Diebold. His passion for his product radiated through the phone when we talked. But his original website just wasn’t conveying it.
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local website marketing experts, contact us to discover how we can help your business.
50 Types of Links You Want & How to Build Them
Over the years, link building strategies have evolved and matured.
Long gone are the days of link farms and link exchanges.
Today, link building is about earning links through outreach and high-quality content and less about spammy techniques that try to trick search engines.
By Kevin Rowe
searchenginejournal.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
Marketing in the Modern World face-2-face series
Discover what makes marketers click with consumers.
Face 2 Face from Facebook sees Jules Lund go head to head with some of the brightest marketing minds in Australia.
Revealing what it means to build a brand in the digital age and uncovering the humour and wonder behind some of marketing’s greatest success stories.
By Jules Lund
facebook.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
The Facebook Ad Algorithm: What Marketers Need to Know
Want to lower your Facebook ad costs?
Looking for tips to optimize your Facebook ad campaigns?
To explore the Facebook ads algorithm, I interview Ralph Burns.
By Michael Stelzner
socialmediaexaminer.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
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