Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Instagram’s Testing Video Tagging, Another Sharing Option
Need another reason to start experimenting with video content?
As reported by TechCrunch, Instagram is now testing profile tagging in video posts, providing another way to increase distribution, and spark engagement with your Instagram content.
User tagging can be an effective way to alert users to your content, as it generates a notification in their stream.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
7 Research-Backed Notes on How Brands Can Build Trust on Social Media
When was the last time your business reviewed its social media marketing strategy and tactics?
If you answered “not recently,” or worse "never," you may well be wasting valuable resources on a totally ineffective approach.
Social media marketing changes so rapidly, and what you’ve been doing may not be what you should be doing now.
By Elaine Fogel
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
I Don’t Care What You Would Do: 6 Ways You’re Not the Customer
As I wrote about recently on Target Marketing, "It Doesn’t Matter What You Would Do — What Would Your Customer Do?"
The article was blunt. Hopefully not rude. But I’m glad to see it got a good response…
“It's one of the toughest articles I've read in a while and it challenged me to think through my writing and storytelling.”
By Daniel Burstein
targetmarketingmag.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
How Radical Thinking About A Multi-Product Offer Led To A 70% Increase In Conversion
Many companies — large or small, B2C or B2B, ecommerce or subscription — have more than one product.
If you fall into this category, you face a common challenge: finding the best way to market multiple products.
Experiment: Which product presentation would increase revenue?
By Editorial Staff
marketingexperiments.com
Honeyweb are your local business marketing experts, contact us to discover how we can help your business.
How to Curate Sitelinks to Increase Conversions
If you rely on search engine traffic, conversion optimization starts beforevisitors get to your site. Why? Sitelinks.
For most sites, a brand query (e.g. “king arthur flour”) generates sitelinks—links from other pages on your site that appear below the main link, typically the homepage.
For mobile searches, those sitelinks may be expandable, allowing users to browse multiple levels of your site, all before clicking a link.
By Derek Gleason
conversionxl.com
Honeyweb are your local Conversion marketing experts, contact us to discover how we can help your business.
Small Business Marketing Content Ideas
You’ve got to have a steady stream of content for your website or blog.
Consistent content production shows your target audience that you’re a pro—and it shows Google that your site is legitimate and worthy of appearing in SERPs (search engine results pages).
But sometimes the proverbial wellspring of ideas goes dry.
By Syed Balkhi, Arnie Kuenn, Jessica Mehring, Jenna Scaglione & Ben Snedeker
infusionsoft.com
Honeyweb are your local content marketing experts, contact us to discover how we can help your business.
Optimizing Web Forms: How One Company Generated 226% More Leads From A Complex Web Form
It is highly unlikely that Sir Arthur was contemplating website forms when making the above statement.
However, the sentiment certainly translates to our digital world, and is spot on in the case of web forms.
Web forms might not elevate your heart rate, but these mundane little segments of your website actually contain some of your best opportunities to increase conversion.
By Editorial Staff
marketingexperiments.com
Honeyweb are your local website marketing experts, contact us to discover how we can help your business.
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