Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Instagram Adds New Shopping Options to Boost Revenue Potential
While Facebook seems to have lost popularity with users in recent times, Facebook
The company, is still winning out, because running in almost direct correlation with declining sentiment around its main app, is the increasing popularity of Instagram, which Facebook also owns.
The only problem here is that Facebook makes a lot more money from its core platform.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Facebook’s Broadening the Scope of its Fact-Checking Program to Also Cover Images and Video
Following on from its recent announcement that its image recognition technology is now able to detect text within photos
Facebook has announced that it's also now using new systems to pass on suspicious content within images and videos to fact-checkers, expanding its fact-checking program.
Facebook first implemented its third-party fact-checking process in 2016, but thus far, that initiative has only focused on articles with misleading content.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Facebook Renames its Immersive ‘Canvas’ Ads and Provides New Engagement Options
Facebook is giving its immersive Canvas ad option an update
With a new name, some new back-end tweaks to improve load time and performance, and new creative template options to make them easier than ever to implement.
Canvas ads, which Facebook rolled out to all advertisers back in 2016, essentially offer a mini-website experience within Facebook itself.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Mixpanel vs. Google Analytics: The 2018 Guide
This post is not a dry feature-by-feature comparison, nor does it include a winner-take-all verdict.
Your business won’t benefit from either of those things.
Instead, we’re comparing Mixpanel and Google Analytics in the terms that drive business growth—identifying the core use cases for each tool and the business problems they solve, while highlighting the features that make it possible.
By Derek Gleason
conversionxl.com
Honeyweb are your local Google Analytics marketing experts, contact us to discover how we can help your business.
Online Reputation Management 101: What Businesses Need to Know [Infographic]
With so many avenues now available for people to share their thoughts and opinions on everything
And for prospective customers to have access the same sources in order to research a business or product before making a purchase, reputation management has become a crucial consideration for all brands.
What is reputation management?
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Reputation Management experts, contact us to discover how we can help your business.
![Online Reputation Management 101: What Businesses Need to Know [Infographic]](https://www.honeyweb.com.au/uploads/blog/REPUTION-1080x675.jpg)
Google Ads Automation Features to Save You Time and Generate Sales
Google Ads is a great way to bring in new business and make some big money.
But it’s also a headache like almost no other platform. It’s draining just trying to monitor one campaign, let alone multiple or even dozens at a time.
Plus, you could be sabotaging your ROI by spending so much time on the platform tweaking and adjusting settings.
By Brad Smith
adespresso.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
How to Increase Your Open Rate
For small businesses trying to drive new business or build engagement with existing customers, it’s essential to ramp up your email marketing game.
Sophisticated email marketing tools, including marketing automation platforms, are now affordable to even microbusinesses
Giving you rich insights into how prospects and customers are engaging with your email content.
By Kathryn Hawkins, Jake Johnson, Grady Kerr, Jessica Mehring, Andrea Parker, Paul Sokol & James Thompson
infusionsoft.com
Honeyweb are your local email marketing experts, contact us to discover how we can help your business.
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