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Honeyweb Blog

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Majority of Marketers Say ‘More’ to Brand Awareness Efforts

Nearly 56% of marketing professionals worldwide plan to up brand awareness spending

An outright majority of marketing professionals worldwide plan to increase their spending on brand awareness in the next 12 months, according to research conducted for eMarketer in August 2014 by InsightExpress—compared with just over four in 10 who said they would be spending more on demand generation.

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Optimizing PPC Campaigns: Simple copy changes that increased clickthrough rate by 289%

A PPC ad is often a customer’s first impression of your product or company. Those 130 characters present your chance of channeling that person’s interest into your sales funnel by transforming an individual challenge into a problem-solving dialogue.

But simple copy faux pas direct people away from continuing the conversation with you.

In this Web clinic, the MECLABS research team shared two key principles from a real-world experiment where one company achieved a 289% increase in clickthrough rate by testing simple copy changes to learn what language best resonated with the customer.

Watch Web Clinic

The Impact of 3D Printing on Retail

Nike is already accelerating design innovation. Amazon has opened a whole new marketplace. Grace Turtle writes that marketers, especially retailers, should be getting ready for half of all homes (in developed economies) to have a 3D printer within a decade.

Among those testing the technology is Amazon, which launched an online store for 3D printed items, allowing customers to personalise jewellery, dolls, wallets, cookie cutters and other objects. Also, Microsoft retails MakerBot 3D printers in 55 stores across the US.

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5 Email Marketing Mistakes That Are Killing Your Open Rates

Email marketing isn’t dead.

With email nearly 40 times more effective at acquiring new customers than Facebook and Twitter, it is very much alive.

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Coke Named Smartest Brand in the World

Coke came out on top with McDonald's and Vodafone not far behind.

Coca-Cola has been named as the world’s smartest brand, and Unilever as the world’s smartest advertiser, according to a new study.

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The Potential of Wearable Social

Are we now on the brink of a new era of social media as wearable tech becomes mainstream?

This week Apple unveiled its Watch, Google’s Android Wear has already hit the shelves; consumer tech is undergoing a revolution writes Matt Payne of We Are Social.

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4 Strategies to Drive More E-Commerce Sales With Your Facebook Ads

Do your e-commerce ad campaigns make you feel like you’re wasting cash? These strategies will help you get better ROI on your Facebook ads. Image by alles-schlumpf via Flickr.

With more brands advertising their products on Facebook every year, competition for ad space is crazier than ever. And with higher competition comes higher ad prices (an 123% increase over the last year, according to the Wall Street Journal).

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Contact Us

If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!

Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2019 your biggest year yet.

Testimonials

"Honeyweb have been fantastic in growing Trader’s social media and web presence in the electrical industry and our overall understanding of its most effective use to engage and connect with our customers – electrical contractors and electrical wholesalers. We have some much more we are doing together in 2017 to communicate even more effectively with our audience in building our brand. Honeyweb ‘hold your hand’ in devising the right strategy for your business and over time they have understood the language and channel of our business and are now writing much of our copy as an extension of our marketing team. "

Paul McFarlane
Trader - GSM Electrical (Australia) Pty Ltd

Steven Hamilton - Honeyweb

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