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Honeyweb Blog

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

4 Truths About Human Nature Every Marketer Needs to Know Before Writing a Word of Copy

Writing effective landing page copy isn’t just about nailing a really clever pun.

It’s about understanding that real people are responsible for every click on your landing page. Have a look at your most recent landing page. Are you leveraging any psychological triggers in your copywriting to motivate your prospects to take action? Good ol’ social proof and urgency? Or – *gasp* – none at all?

Here are four psychological triggers that will help you write landing page copy that motivates your prospects to take action.

4 Truths About Human Nature Every Marketer Needs to Know Before Writing a Word of Copy

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How to Use Facebook Power Editor: A Complete Guide

Would you like more precise control of your Facebook ads? Want access to advanced Facebook features not available in the Facebook Ads Manager?

Power Editor offers advanced features that can help you reach your perfect audience with the right message. In this article I’ll outline some of the benefits of using Power Editor and how to navigate it to create and edit campaigns.

How to Use Facebook Power Editor: A Complete Guide

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How People See Your Website [INFOGRAPHIC]

Do you know that 3 in every 4 of online users admit they decide on a company's credibility based on its website design. And that, 17—50 milliseconds is the time it takes for a person to decide whether he or she finds your website appealing.

With over a billion websites and over two billion active internet users out there, it can be astonishingly difficult to design an attention-grabbing website what keeps a visitor long enough. For those who plan to either jump-start or redesign a website, here's several useful stats that they should take into consideration before starting the whole process.

How People See Your Website [INFOGRAPHIC]

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Australia Day Campaigns: The Beauts & The Blunders

It’s the first long weekend of the year and on Monday we’re sure to see scores of Aussie flags waving about as people converge beaches and BBQs for the ultimate Australia Day experience.

Brands, too, are keen to capitalise on the hype of Australia Day, sometimes it goes splendidly well and other times it’s a bit of a face palm.

Australia Day Campaigns: The Beauts & The Blunders

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Hands On With Microsoft’s HoloLens: Windows In Its Most Daring And Unexpected Form

It feels like a science experiment, and many questions remain. But this augmented reality gizmo is bold and nothing like Google Glass.

Wrapping up a tech-product keynote by casually announcing "one more thing" is, of course, a move synonymous with the Apple events presided over by Steve Jobs. But I can't remember many One More Things more potent than the one whichMicrosoft unveiled at the end of the Windows 10 keynote it held on its corporate campus on Wednesday.

Hands On With Microsoft’s HoloLens: Windows In Its Most Daring And Unexpected Form

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The top discoveries from 2014 (over 300 tests) applied to your pages (with Flint McGlaughlin)

In this Web clinic replay, Flint McGlaughlin, Managing Director and CEO, MECLABS Institute, will walk you through a case study in which an ecommerce company tested two versions of a product page and saw dramatically different results.

McGlaughlin will explain not only which elements impacted the conversion rate of the experiments run in our labs, but also the cognitive psychology behind the results. He will then apply the transferrable key principles from these tests to audience-submitted pages to give you ideas for improving your own website.

The top discoveries from 2014 (over 300 tests) applied to your pages (with Flint McGlaughlin)

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Google Issues Warnings About Poor Search Rankings For Non-Mobile Sites

Google has been making strides to improve mobile search results to make the SERPS a better place for users searching on smartphones and tablets.

One of the more recent changes have been displaying a “mobile-friendly” tag next to sites in mobile search results that have been confirmed to display correctly on a mobile screen.

Google Issues Warnings About Poor Search Rankings For Non-Mobile Sites

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