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Honeyweb Blog

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Here Are the Top-Performing Fast Fashion Brands on Social

The climax of the famous speech by Miranda Priestly (played by Meryl Streep) in the 2006 fim, The Devil Wears Prada, is that the sweater Anne Hathaway’s character is wearing has slowly trickled down over the years from high-end runway to “some tragic Casual Corner where you, no doubt, fished it out of some clearance bin.” The implication here is also that the quality and design has declined in those iterations. But these days, Miranda Priestly’s premise would be totally irrelevant.

Enter Fast Fashion. Fast Fashion includes brands like H&M and Zara, which bring runway looks to affordable retail stores quickly: no need to wait for trickle down as magazines select the best looks and publish them in glossies, or as retailers measure customer response. Now runway looks are live-streamed or Snapped or Instagrammed or live-tweeted by bloggers and influencers, and retail interpretations of those looks are available in your local Forever 21 within mere weeks.

Here Are the Top-Performing Fast Fashion Brands on Social

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YouTube Strategy: How to Plan Your YouTube Marketing Success

Do you create videos for your audience? Are you curious about what works on YouTube?

To discover more about YouTube video strategy, I interview Owen Hemsath.

YouTube Strategy: How to Plan Your YouTube Marketing Success

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Email Marketing Isn’t Dead, but How Can Marketers Keep it Alive?

With so many other ways to directly communicate with consumers (think social media, SMS, etc.), some brands have shied away or reduced their use of email. Marketing is expensive, and some brands may not be able to accurately measure email's return on investment, thus lessening its value. Flooding a customer's inbox with promotional emails, they might think, is outdated and annoying.

Well, think again. According to a new report [Opens in a new window]  from Yesmail, the "never active" segment of email databases fell below 69 percent for the first time despite an increase in inbox volume. In simple terms, this means that although subscribers were receiving more emails from brands, they were more receptive to them. In general, this year's second quarter was a time of firsts for email marketing in several different aspects:

Email Marketing Isn’t Dead, but How Can Marketers Keep it Alive?

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Roy Morgan Research: Online grocery shopping still niche (but not for much longer)

Like taxes, bills and bad drivers, shopping for groceries is one of life’s inevitabilities. Yet according to the latest findings from Roy Morgan Research, less than half (47.4%) of the Australian population actually enjoy grocery shopping. Which begs the question: why aren’t more people sparing themselves the angst of the supermarket and purchasing their groceries online?

Some 12.8 million Australians are their household’s main grocery-buyer, yet only 3.0% of them (389,000 people) do their supermarket shopping via the internet in an average four weeks. However, this is a substantial increase on 2011, when 169,000 grocery buyers were making their supermarket purchases this way.

Roy Morgan Research: Online grocery shopping still niche (but not for much longer)

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7 Ways Bigshot Companies Delight Customers With Email

There aren’t many canonical examples of great email marketing, but CD Babyfounder Derek Sivers is responsible for one.

Years before it was trendy to create kooky transactional emails, Sivers decidedthat his shipping confirmation email “felt really incongruent with [his] mission to make people smile.”

So he came up with something better:

7 Ways Bigshot Companies Delight Customers With Email

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How to Use Facebook Notes for Marketing

Do you want to publish longer posts on Facebook? Have you tried Facebook Notes?

Facebook Notes now lets profile owners add a cover image, format text and resize photos, then share their notes with anyone.

In this article you’ll discover how to create Facebook Notes and use them in your marketing mix.

How to Use Facebook Notes for Marketing

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The Dreaded AdWords Plateau and What You Can Do About It [PODCAST]

Have you ever run a PPC campaign that was working pretty well, but never seemed to get to the next level?

You may have experienced what PPC insiders call the “AdWords Plateau,” the point where your campaigns are maintaining their value, but are no longer driving the kind of growth you need.

The Dreaded AdWords Plateau and What You Can Do About It [PODCAST]

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