News & Resources

Maximise your online marketing strategy

Contact Us - Let's discuss some ideas

Honeyweb Blog

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Email Still Top Digital Marketing Channel

With the holiday season upon us, marketers need to know and be able to rely on their strongest channel for engaging customers and prospects. Direct IQ recently reported thatemail is preferred 70 percent of the time by consumers [Opens in a new window]  as their choice of communication between them and businesses/brands.

Furthermore, a new infographic fromSpring Engage [Opens in a new window] , an engagement analytics company, highlights the effectiveness of email marketing. It also shares some staggering details about how engaged consumers are with marketing emails. Check out the infographic below to learn more. 

Email Still Top Digital Marketing Channel

Read Full Article

Google and Yahoo Ad Platform Updates Mean Marketers Need to Adapt

2015 may not be over yet, but it's already been a year of changes for advertising giants Yahoo and Google. With companies like Facebook amping up the competition in terms of advertising platforms, well-established players are continuing to innovate to stay at the forefront of the industry.

This year, Yahoo has introduced a partial shift [Opens in a new window]  from the Yahoo Bing Network to Yahoo Gemini, which gives Yahoo the ability to start selling ads for its search properties and gain more control. More recently, Yahoo also rolled out the new BrightRoll brand [Opens in a new window] , under which all of its programmatic tech has been consolidated. This includes Yahoo data and Flurry analytics, programmatic buying services for Yahoo channels, and more.

Google and Yahoo Ad Platform Updates Mean Marketers Need to Adapt

Read Full Article

5 Ways Online Retailers Are Handling Marketing All Wrong

Established e-commerce brands are the model all marketers should aspire to, hoping to achieve the booming success of the e-commerce sector, where sales as a proportion of total retail have risen by a factor of seven [Opens in a new window]  since 2002 and a compounded 10 percent growth rate is expected right through to 2017 [Opens in a new window] .

Or so you'd think.

Thing is, though, e-commerce growth is stagnating due to an ever-growing number of participants. While big players like Amazon.com and eBay have businesslike marketing that gets the job done, and smaller guys like Naked Wines or Dollar Shave Club exhibit flashes of brilliance, most online retailers aren't seeing anything like the revenue they could. Why? Their marketing just isn't good enough.

5 Ways Online Retailers Are Handling Marketing All Wrong

Read Full Article

Newspapers: Our Breakdown Of The Latest ABCs

It probably comes as no surprise to see print newspapers continue to drop as the digital editions continue to rise in the latest Audited Bureau of Circulation figures, from the Audited Media Association of Australia.

Below we’ve pulled together some of the most notable newspapers around the country and the changes between the print and digital elements.

Newspapers: Our Breakdown Of The Latest ABCs

Read Full Article

Aussies Set To Spend $7 Billion Online Over Christmas Says Adobe

Get ready to splurge, Australia! An analysis by Adobe of over one trillion retail web site transactions over the last seven years, along with 350 million stock keeping units (SKUs) suggests seven billion dollars will be spent online in Australia this Christmas season.

Adobe has a solid track record making these calls and last year its Cyber Monday and Thanksgiving predictions came within two per cent of the mark.

Aussies Set To Spend $7 Billion Online Over Christmas Says Adobe

Read Full Article

How to Improve Your Reach on Facebook [INFOGRAPHIC]

Your Facebook reach is declining. So is everyone else’s. Old news. Organic reach has declined to 6%, a drop of 49% since October 2013. But why?

There are two big reasons: Facebook has become a crowded place and there is only so much space in each person’s news feed. There are 18+ million business pages competing with yours on Facebook.

How to Improve Your Reach on Facebook [INFOGRAPHIC]

Read Full Article

4 Tools to Build a Social Media Content Calendar

Do you struggle to keep track of your social media content? Are you looking for tools to help?

Creating a social media content calendar doesn’t need to be complicated or require a whole new platform.

In this article you’ll find four ways to build a social media content calendar with tools you may already use.

4 Tools to Build a Social Media Content Calendar

Read Full Article

Contact Us

If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!

Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2020 your biggest year yet.

Testimonials

"Steven and the Honeyweb team have opened up the entire social media sector for our products at North East Trading Co - EmberArresta, They put us in reach of multiple new audiences and customers that were previously beyond our reach. We highly recommend using Honeyweb Online Marketing Solutions for anyone looking to expand market sales."

Paul Kirwan
North East Trading Co (EmberArresta)

Steven Hamilton - Honeyweb

Do you want more Sales/Leads & Customers?

We are motivated by what we do and would love the opportunity to discuss some ideas with you.

Contact me direct on 0417 871 661 or click here to start the conversation
Remember, online marketing is targeted, accountable and affordable.