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Honeyweb Blog

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Inside Mark Zuckerberg’s Bold Plan For The Future Of Facebook

Facebook is firing on all cylinders. Now Mark Zuckerberg is looking to the decade ahead, from AI to VR to drones.

I’m killing time in the Frank Gehry designed Building 20, whose signature feature is its soaring 434,000 square feet of open space, the latest addition to Facebook’s campus inMenlo Park, California. A PR handler is explaining why CEO Mark Zuckerberg is running slightly behind schedule for our chat. I express surprise. Mark still fixes stuff?

Inside Mark Zuckerberg’s Bold Plan For The Future Of Facebook

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The Psychology of Logo Color in How Consumers View Your Brand (Infographic)

Across the U.S. and around the world, billions are spent each year by companies trying to build a brand people can't resist. One critical element in brand building (not the only one, of course but one of the most important) is design.

As noted by Harvard Business Review, the convergence of brand and design are more important today than ever before. You don't have to look any further than the likes of Apple and Tesla for proof.

The Psychology of Logo Color in How Consumers View Your Brand (Infographic)

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SMS Marketing Is Being Neglected. Here’s Why It Shouldn’t Be

In this opinion piece, Audrey Dowd from txt messaging business MessageMedia tells us why a mixed bag of tricks is best for marketing and why you shouldn’t discount SMS marketing.

Social media is one of the most disruptive and exciting channels to have emerged for marketers over the past few years. Whether it’s Twitter, Facebook, Instagram or Pinterest, there’s an almost irresistible draw in the feedback loop of likes, check-ins and follows.

SMS Marketing Is Being Neglected. Here’s Why It Shouldn’t Be

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Americans Spent $300 Billion On Ads In 2014: Study

The ad market may be a tad lacklustre here in Australia but things look good in the US if a new study is to be believed.

According to the US’s Advertising Coalition and the Association of National Advertisers  some $US300 billion was spent on all forms of advertising in the US in 2014. That’s $423 billion in Aussie dollars.

Americans Spent $300 Billion On Ads In 2014: Study

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Aussies Banks & Telcos Aren’t Getting Digital Right Making Them Ripe For Disruption: Survey

Banks and Telcos in Australia overwhelming believe they are doing a good job getting to know their customers. However, new research says their customers disagree rather strongly.

That is on of our key take outs from a new study by Redshift Research and Pegasystems into how well equipped local banks and telcos are for dealing with consumers in an era of ever rising customer expectations.

Aussies Banks & Telcos Aren’t Getting Digital Right Making Them Ripe For Disruption: Survey

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Media Spend Up 3.7% For October With Free-To-Air Big Winner

According to the Standard Media Index that monitors media spends, the free-to-air stations enjoyed one of their best months for a long while in October.

Last month $750.2 million was spent on advertising nationally. Between them Seven, Nine and Ten enjoyed $276 million of that. Seven again led the way snaring 39.3 per cent of the dollars, followed by Nine with 37.5 per cent and the ever-improving Ten getting 23.3 per cent.

Media Spend Up 3.7% For October With Free-To-Air Big Winner

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9 Social Media Tools Recommended by Marketing Pros

Are you looking for new social media tools? Want to know what the experts are using?

We asked top social media professionals which social tools they’re using right now.

In this article you’ll discover nine social media tools to save you time and improve your marketing efforts.

9 Social Media Tools Recommended by Marketing Pros

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Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2020 your biggest year yet.

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