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Honeyweb Blog

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Victorian Taxis Throws More Poo At The Fan, Tweets About Remembrance Day

Victorian Taxis have piggybacked off Remembrance Day to remind people that veterans catch taxis, because the whole #YourTaxis debacle wasn’t enough of a PR disaster.

This week the Victorian Taxi Association (VTA) decided to start a discussion about people’s taxi stories, which understandably didn’t get the response the VTA was expecting but what we were all thinking.

Victorian Taxis Throws More Poo At The Fan, Tweets About Remembrance Day

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Facebook Retargeting Spend Increases: New Research

Want to see a higher ROI from Facebook? Have you considered Facebook retargeting ads?

Facebook retargeting allows you to reach your website visitors via custom ads on Facebook.

In this article you’ll discover recent findings from studies focused on Facebook retargeting.

Facebook Retargeting Spend Increases: New Research

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The Weird and Wonderful Ways You Never Thought to Use Landing Pages

Landing pages are so effective for lead generation because they eliminate all of the distractions of a typical website, navigation, social sharing, and any links that do anything other than convert.

That’s why we never start a marketing campaign without a dedicated landing page. (And neither should you!)

The Weird and Wonderful Ways You Never Thought to Use Landing Pages

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How to Make Better Facebook Video Ads

Have you tried Facebook video ads? Looking for better ways to connect with your Facebook audience?

Small adjustments to the way you design and target your Facebook video ads can increase your engagement and conversions.

In this article you’ll discover seven tips to improve your Facebook video ads.

How to Make Better Facebook Video Ads

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How to Use Twitter Buy Buttons and Pinterest Buy Buttons

Do you want to sell your products on Twitter and Pinterest? Have you considered using Buy buttons?

Adding Buy buttons to your tweets and pins lets people purchase your products right from their social feeds.

In this article I’ll share how to add Twitter buy buttons and Pinterest buy buttons to your products

How to Use Twitter Buy Buttons and Pinterest Buy Buttons

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Instagram Strategy: How to Grow a Loyal Following With Instagram

Is your business on Instagram? Want to develop an engaged following?

To discover how to create an Instagram strategy for your business, I interview Nathan Chan.

Instagram Strategy: How to Grow a Loyal Following With Instagram

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What “Disrupt” Really Means

Google: Disrupting online advertising. Most people correctly refer to Google as disruptive but don’t understand why. Google’s search algorithm wasn’t disruptive. It was AdWords, its advertising service. In contrast with Yahoo, which required advertisers to spend at least $5,000 to create a compelling banner ad and $10,000 for a minimum ad purchase, Google offered a self-service ad product for as little as $1.

The initial AdWords customers were startups that couldn’t afford to advertise on Yahoo. A five-word text ad offered inferior fidelity compared with a display ad, but Google enabled a whole new audience to advertise online. A classic new-market disruption. Most have forgotten that Google added significant capability to its advertising service over time and then used its much-lower-cost business model (enabled by self-service) to pursue classic Internet advertisers. Thus it evolved into a low-end disruption.

What “Disrupt” Really Means

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