Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
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Using Dual Process Theory for Higher Conversions
Designing your website requires a studied understanding of human behavior if you want to increase your conversions.
Using psychological tactics in your design to appeal to potential customers can help do this, but you must first know how users’ decisions are made.
Daniel Kahneman presents two thought systems that can give marketers a framework for how to target their ideal clients through site design and get a major uplift in conversions.
By Peep Laja
conversionxl.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Brand Storytelling in a Nutshell: 10 Foundations of Success [Podcast]
It's not news that people buy from people or that business and life are about personal, human relationships.
People have been buying from other people, communicating with other people and connecting with other people for years, decades and centuries.
It's in our DNA to want to connect with other human beings who believe in the same things we do. It's these common foundations that weave the threads for relationships, trust and community.
By Pam Moore
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![Brand Storytelling in a Nutshell: 10 Foundations of Success [Podcast]](https://www.honeyweb.com.au/uploads/blog/5c15d041ad0b0de0c0077ab931b03497.jpg)
Why Chat is Becoming Critical for B2C Brands [Infographic]
It's clear that chat apps and chatbots have become increasingly more popular for businesses over recent years.
Chatbots offer a variety of benefits to the community management and customer services world.
Active at all times (day or night) and ready to respond to customer inquiries, when done right chatbots can greatly improve your customer experience and offer an edge to your brand.
By Emma Wiltshire
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![Why Chat is Becoming Critical for B2C Brands [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_145349089.jpg)
Stop Feeding the Beast: Why Micro-Influencers Matter More
Step aside Kim Kardashian and Something Navy, the latest trend in influencer marketing revolves around activating micro-influencers.
Although their fans may number in the hundreds or thousands rather than millions, these content creators inject an air of authenticity into their posts and drive engagement among their followers.
Micro-influencers build community, creating an intimate and arguably more authentic relationship with their followers—a unique value that can’t always be measured tangibly.
By Jenna Manula Linares
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Why Going Viral Doesn’t Guarantee Social Media Success: Methods and Metrics You Need to Know
Your marketing team has an incredible campaign ready to publish.
The social media posts are scheduled, landing pages are primed with engaging calls to action, and the other marketing collateral is prepared to play important, supporting roles.
All these pieces must be in place before you launch the campaign, and the focal point of the campaign — a video, for example — must touch on certain emotions in order for this campaign to have the potential to go viral.
By AJ Ghergich
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
A Small Business Guide to Facebook Video Marketing [Infographic]
For starters, don’t be intimidated by the pressure to make an Academy Award-worthy film because Facebook videos thrive on brevity.
As soon as your video hits the two-minute mark, you’re going to start losing viewers, so why waste the time?
Ideas for marketing videos are valuable, so instead of cramming them all into your first video, try concentrating on one aspect of that story and saving the others for later.
By Marilyn Vinch
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![A Small Business Guide to Facebook Video Marketing [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_592985684.jpg)
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