Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Use Facebook Cover Videos: Inspiration for Marketers
Interested in setting up a Facebook cover video on your business page?
Wondering how others are using cover videos on Facebook?
In this article, you’ll find best practices and ideas for using Facebook cover videos on your Facebook page.
By Megan O'Neill
socialmediaexaminer.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.

6 Tips for Engaging Facebook Ad Creative
The success of your Facebook advertising campaign relies on a mix of creative and targeting.
And while there's a ton of content out there that discusses targeting strategy, I wanted to share some tips that have helped us create engaging visuals for our Facebook ad campaigns.
These tips actually come from Facebook themselves, so they're sure to be of value.
By Nathan Mendenhall
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.

4 Halloween Marketing Tips from Twitter
Halloween is coming, which, if you’ve visited any shopping mall within the past month, you’re no doubt very aware of.
And while Halloween’s great for the retail sector, there are opportunities for all businesses to tap into the theme and boost their marketing message.
So how can your business get into the Halloween spirit and generate connection with your audience?
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.

5 Ways to Increase Facebook Ad Reach Using Custom Audiences [Infographic]
Are you looking for ways to increase the reach of your Facebook Advertising campaign?
Want to know how their custom audiences feature can help?
The below infographic outlines five ways to increase your ad reach - here’s a brief summary.
By Mark Walker-Ford
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
![5 Ways to Increase Facebook Ad Reach Using Custom Audiences [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_686589343.jpg)
11 Creative Ways To Use Twitter’s New 280 Character Limit
This might be the most ridiculous post I've ever written.
I'm okay with it because people are getting way too heated over whether or not Twitter should have 280 characters or whether Twitter should stick with 140.
As much as we love Twitter, as much as we grew to adore the 140 characters, here’s what all of us need to keep in mind when it comes to the 140 vs. 280 debate.
By Ross Simmonds
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.

Facebook Is Testing Out Image-Based Search for Related Products
Facebook has been fairly blatantly copying Snapchat’s core features in an effort to stop their audience from migrating across to the ephemeral content app.
But Snapchat isn’t the only social platform Facebook’s been duplicating.
Aside from their Snapchat-like tools, Facebook’s also added in features which are similar to Slack, LinkedIn, Houseparty – basically, Facebook has more capacity and more data than anyone else, and using that, they can effectively challenge any rising technology, should they choose to do so.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.

Is Overconfidence Killing Your Marketing Effectiveness?
Are you an above-average marketer? Statistically speaking, you probably think so - even if the results of your most recent campaigns suggest otherwise.
Survey after survey has shown that a majority of us think we are exceptional on the road, in the midst of competition, and even between the sheets.
In our own minds, we all tend to be experts and better-than-average performers.
By Randy Milanovic
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.

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