Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
When is the Best Time to Send an Email Marketing Campaign [Infographic]
Have you considered the relevance of timing when sending out your e-mail marketing campaigns?
With more and more people consuming information on the go, the timing of your e-mail outreach should be a key consideration - which is especially relevant as we head into the holiday season.
To help with this, SendinBlue recently conducted a survey of the six industries which most commonly use email marketing campaigns and determined when marketers should be sending emails in order to maximize customer engagement.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local email marketing experts, contact us to discover how we can help your business.
![When is the Best Time to Send an Email Marketing Campaign [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_588238100.jpg)
Snap Inc.’s Sold 150,000 Pairs of Spectacles, Looking to Bring Snapchat to PCs
Snap CEO Evan Spiegel has this week announced that they’ve only sold around 150,000 pairs of the camera-enabled glasses.
That’s still a lot, of course, but when we’re talking about an app that has more than 173 million people logging on every day, it’s only a very small fraction of their potential market.
Spiegel made the announcement at the Vanity Fair Establishment Summit, where he also discussed the company’s future, and their decision to go public – which, despite seeing declines since the shares debuted, Spiegel believes was still the right move.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
LinkedIn Adds New ‘Talent Insights’ to Help Employers Improve Hiring and Recruitment Efforts
Following Microsoft’s acquisition of LinkedIn, one of the key areas where you can expect to see LinkedIn improve is in data utilization.
LinkedIn, which now has more than 500 million members, has an unmatched database – they have the professional and educational histories of (almost) all of those members.
That sets LinkedIn apart from other networks – while Facebook’s also trying to muscle in on LinkedIn’s turf by introducing job listings on Pages, LinkedIn’s data gives them a big advantage.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Top Influencers are Using Snapchat 33% Less, According to New Study [Infographic]
There have been various reports of how social media influencers are abandoning Snapchat in favor of Instagram.
And to a large degree, that makes sense - Instagram Stories now has 250 million users, compared to Snapchat's 173 million daily actives, while Instagram also now has more than 800 million users overall, expanding the audience potential.
Add to that the consideration that users will also soon be able to cross-post their Instagram Stories to Facebook direct (Facebook have now confirmed this is being rolled out).
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![Top Influencers are Using Snapchat 33% Less, According to New Study [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_624195410.jpg)
7 Tips for Using Emojis in Social Media Marketing
With 92% of the online population using emojis, it makes sense for marketers to get in on the action.
Emojis enable you to speak the same language as your customer base, and can make your social media posts much more noticeable. They also add a bit of fun to your marketing message and your brand.
And while you don’t have to go as wild as Chevrolet did with its emoji-only press release, you can find some fun and unique ways to communicate with emojis.
By Scott Sims
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Become a conversion optimization pro in 8 weeks: conversion coaching with Peep Laja
The in-depth coaching program designed to make you a conversion pro in 8 weeks
Plenty of people call themselves expert optimizers but few understand even the fundamentals.
I have put together this in-depth and very hands-on coaching curriculum to give you the tools and mindset necessary to become a successful pro in the CRO industry. .
By Peep Laja
peeplaja.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
5 Hardest Things in Conversion Optimization
Conversion optimization is hard; it’s constantly changing and you need to know a lot about a lot.
Keeping up with the technology changes and managing business’ expectations can be tricky.
Here’s what some of the top experts in the field are saying about the top challenges in conversion optimization.
By Peep Laja
conversionxl.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
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"We knew we needed a social media presence, Honeyweb provided us with the how! And more importantly the how with results. Since implementing Honeyweb’s social media strategies our Facebook traffic improved by 28.7% and website hits by 591.2%. We have found our personal strategist, Steph! Readily accessible, willing to add value to our business and not afraid to use emoji’s where needed 
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Kate Wills
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