Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
5 Ways to Sabotage your Content Marketing Strategy [Infographic]
Content marketing can deliver huge benefits
But as with any marketing process, you have to go in with a defined plan, with clear connection to your wider business goals, and you need to know what, exactly, it is you're looking to achieve.
Given the rise of content marketing, many businesses go in half-ready, with plans that don't fully outlay the desired path, and as such, they fail to deliver on the intended goals.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local content marketing experts, contact us to discover how we can help your business.
![5 Ways to Sabotage your Content Marketing Strategy [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_354892343.jpg)
4 Tips to get up to 37% better CPIs with Instagram’s Story app install ads
Just a few months ago, Facebook added the ‘app install’ objective to Instagram Stories' ads.
In a world of shrinking attention spans and in-the-moment content, Instagram Stories ads present app advertisers a unique opportunity to extend their user acquisition efforts.
That opportunity, however, comes with a whole new set of expectations and rules.
Sponsored by Bamboo
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Instagram’s Changing the Look of Their Ad CTAs to Better Merge with User Feeds
Instagram has announced an update to their call to action buttons on promoted posts
Which will see Instagram ads become a little more subtle - a change that may help them push more ads into user feeds.
Last September, Instagram rolled out an update to their ad CTA buttonswhich saw the action prompt turn blue whenever a user rested on the ad for four seconds or tapped on the profile name.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Snapchat Increases Lead in Teen Usage According to New Report
While Snapchat has come under increasing pressure from Facebook, and increasing scrutiny from market analysts and investors
There is one key audience segment within which the app is still winning – teen users.
According to new research released by investment firm Piper Jaffray, Snapchat’s now more popular among U.S. teens than ever, rising beyond its previous leading benchmark in their past surveys.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Facebook Is Adding New Custom Audience Options to Improve Ad Targeting
Facebook’s adding two new Custom Audience creation options, with ‘Dwell time’ and ‘Link sharing’ added to the listing for some users.
First spotted by The Next Web’s Matt Navarra, the new options provide more ways to hone in your Facebook ads on likely more responsive groups.
With ‘Dwell time’, you can create a list of users who ‘have spent time viewing your display adverts on Facebook or Instagram’.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
25 Digital Marketing Blogs You Need to Follow [Infographic]
Are you just getting started with your digital marketing efforts?
Want to learn the correct techniques from the world’s most reputable sources?
WordStream recently shared 25 digital marketing blogs you need to read in the infographic.
By Mark Walker-Ford
socialmediatoday.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
![25 Digital Marketing Blogs You Need to Follow [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_572386132.jpg)
4 Social Advertising Tactics You Aren’t Using
Social Advertising is a great way to hyper-target your marketing messages to the right audience.
It is cost effective and can be a great stimulus to other advertising initiatives.
Technology is constantly evolving and there are a few Social Advertising Tactics that are often overlooked. Here are 4 of my favorites!
By Nathan Mendenhall
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
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