Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Mark Ritson Slams Adidas’ Decision To Abandon TV Advertising
Provocative marketing guru Mark Ritson has got his knickers in a knot once again following a declaration from Adidas CEO Kasper Rorsted that the sportswear giant would no longer consider TV advertising and shift its budget to digital.
In a recent interview with CNBC, Rorsted revealed that Adidas is moving away from TV commercials and focusing its marketing efforts on digital and social channels in order to target younger potential customers.
“It’s clear that the younger consumer engages with us predominately over the mobile device,” he told CNBC.
By B&T Magazine
bandt.com.au
Five Email Marketing Secrets that will help Businesses Escape the Dreaded Spam Folder
We all have a love-hate relationship with our emails. It’s great because it’s instant, easy to use, and costs next to nothing
At the same time, most of us get hundreds, if not thousands of emails a month—leaving a majority of them unread.
As a business reaching out to customers through email, how can you keep your message from getting ignored or worse, moved to the spam folder?
Here are five email marketing secrets every small business needs to know, provided by Pia Rios from Dynamic Business:
- Play by the rules
- Choose Quality over Quantity
- Use Sticky Subject Lines
- Make very click worthwhile
- Stay committed
Read the full article here. Source: Pia Rios
Click here to discover how we can help you send informative and engaging emails to your subscribers. Click here to discuss ideas!
3 Ways to Find Prospects Using Twitter
Need more leads and prospects? Looking for creative ways to generate leads with Twitter?
Because Twitter is discontinuing lead generation cards, now is the time to put new lead funnel techniques in place.
In the article below, you’ll discover three ways to find your next customers on Twitter, including:
- Automate a Search Funnel to Find People Who Tweet Qualifying Keywords
- Use Twitter Ads to Drive Traffic to a Lead Magnet Landing Page
- Broadcast Live Video to Warm Up Prospects
Access the full post here. Source: Andrew Pickering
Looking to create leads for your business? Let us help you with our social media management packages! Click here to learn more or here to contact our social media experts today.
Legal Documents you need for your Website
Latest retail estimates predict that Australia’s online retail sales will rise by more than 14% in 2015, hitting upwards of $10 billion
And while the eCommerce boom shows no signs of slowing down, it’s important that your business understands the importance of a legal infrastructure behind your website.
In order to avoid potential legal and commercial disputes, it is absolutely crucial to create legal policies that are relevant to your website.
Below are three of seven steps you need to follow to ensure your website is legally compliant and protected under Australian law:
- Create a Privacy Policy
- Create Website Terms and Conditions of Use
- Create Marketing Policies
Read the full list here. Source: Law Path
At Honeyweb, legal policies are considered with our web design services. Learn how we can design your business' website here. Start a conversation with us today here.
How to Spy on Your Competitors’ Facebook Ads
Ever wondered what kind of Facebook Ads competitors in your space are running? Do you sometimes feel like you hit a creative wall with your ads?
You're in luck - I have a great way to spy on your competitors’ Facebook Ads and ways to get different ideas for future campaigns. This tactic was shown to me by an amazing colleague of mine and I just had to share.
First, navigate to your home News Feed and take a peek at the second post from the top of the feed - its most likely an ad. Click the down arrow on the upper right corner of the ad and select 'Why am I seeing this?'
By Nathan Mendenhall
socialmediatoday.com
Write Content with an SEO mindset
One of the most important components of a web marketing campaign today is to have a content marketing strategy in place
However, not just any content will do.
To make the most out of content efforts and ensure that content not only provides website visitors with the information they need, but also attracts the search engine spiders and delivers organic traffic to the website, it must be created with an SEO mindset.
Here are 5 things that must be done in order for content to improve SEO efforts, thanks to Nick Stamoulis from Brick Marketing:
- Content and SEO teams must work together
- Conduct keyword research
- Review existing keyword data
- Produce robust content
- Measure content performance
Read the full article here. Source: Nick Stamoulis
Are you customers finding you? Click here to read how we can help your business be found on search engines like Google. Click here to contact us today!
Nine Posts $237m Half-Year Loss Due To Big TV Writedown & Falling Revenue
The trend of negative half-yearly results for the free-to-air TV networks continues, with Nine Entertainment (NEC) announcing a $236.9 million loss
The loss is a big swing away from Nine’s $320.8m profit a year earlier, while the group’s underlying profit was $75 million in the six months to 31 December 2016 – down 4.3% year-on-year.
Nine’s revenue dropped 4.5% to $659.2 million in the six month to 31 December 2016, while its earnings before interest, taxes, depreciation and amortisation (EBITDA) fell 6.4% to $119.7 million.
These figures indicate TV's loss in authority when it comes to advertising and marketing brands.
Read the full post here. Source: Huntley Mitchell
Don't rely on TV to promote your business - learn about our complete online marketing solutions here. Contact one of our marketing experts by clicking here.
Contact Us
If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!
Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2026 your biggest year yet.
Testimonials
"Honeyweb's eZmail email marketing solution allows us to target our marketing to our best customers at a fraction of the cost of traditional marketing techniques. Honeyweb have designed a fantastic email template that is easy to use and we can even track open rates allowing us to gauge the response and it's been fantastic. If you believe customer relationships are important then Honeyweb's eZmail email marketing solution is something you should implement today"
Sandra Bailetti
Bailetti Sports
