Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
3 Reasons to Let Customers Tell Your Brand Story
Every business should have the goal of turning their customers into brand advocates
Why? Because, while traditional marketing and advertising tactics are still an important part of building brand awareness, letting your customers promote your brand or product for you can have a fantastic impact on your reputation and your sales revenue.
Building real relationships with your real customers can be one of the best tactics for expanding and growing your brand into an unstoppable force.
Amy Oppenheim from SocialMediaToday has summarised three great reasons to create a customer advocate program:
- It adds a stamp of authenticity to your brand
- It promotes customer retention and referrals
- It’s an inexpensive and effective way to drive new business
To read the full details, click here. Source: Amy Oppenheim
Online advertising is one way to gain customer advocates for your business, click here to learn more, or here to start a discussion with us.
How to Use Hashtags on Twitter, Facebook & Instagram
A lot of words have been added to the dictionary over the past few decades thanks to social media, but few have become so widely used and accepted as "hashtag."
While hashtags were originally made famous by Twitter, they're now used on many major social networks, including Facebook and Instagram.
It's worth exploring what a hashtag is, why they're so great, and how they work on Twitter, Facebook, and Instagram.
Lindsay Kolowich from HubSpot has put together a complete guide, informing readers how to perfect the use of the hashtag.
Read the full article here. Source: Lindsay Kolowich
Click here to learn how our social media management packages will increase your business' online conversions, thus successfully achieving viral marketing. Click here to contact our team.
3 Easy Ways to Increase Your Brand’s Engagement on Instagram
Looking for actionable advice on how to get more followers to engage with your Instagram posts?
Nathan Chan from Entrepreneur manages an Instagram account that has almost 900,000 followers at this time, which frequently gets as many as 10,000 likes on its posts.
Achieving success like that isn’t magic; it simply requires sharing photos that people want to engage with.
If you’re not sure how to proceed with your own Instragram promotion, don't fear: here Nathan's top tips for creating Instagram posts that work for you.
- Inspire and excite your audience
- Feature your product with a user-generated photo
- Show off the features of your product
Click here to learn how to achieve each of these steps and watch your business' Instagram followers flourish. Source: Nathan Chan
At Honeyweb Online Marketing, we have the expertise to successfully manage your business' social media platforms - click here to discover how, or here to contact one of our experts today.
Facebook Posts 53% Jump In Ad Revenue
Facebook continues to drive home revenue thanks to mobile advertising, with the social media giant recording significant growth during the final quarter of 2016
According to Facebook’s fourth-quarter results, advertising revenue was up a whopping 53 per cent to US$8.63 billion, with mobile advertising accounting for 84 per cent of all ad revenue – up 5 per cent on the previous corresponding period in 2015.
The massive boost in ad revenue drove Facebook’s total revenue for the last quarter of 2016 up 51 per cent to US$8.81 billion.
The results come after a new report found that social platforms such as Facebook generate most of their ad revenue from native advertising, and will continue to dominate overall native ad spending through 2021 – particularly native video ads.
These statistics are a strong indication of how powerful Facebook is in regards to advertising and managing your business' branding.
Read the full article here. Source: Huntley Mitchell
Need assistance promoting your business through Facebook? Click here to see how we can help, or click here to start a conversation with us.
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A Great Place to Socialise with Friends & Family while supporting the community.
The Southern Bar Gaming Bistro is owned and operated by The Squash Rackets Association of South Australia.
Operating profits are used to promote and develop squash and racquetball in South Australia.
Click here to learn how we can design a conversion landing page website for your business.
How to Gain a Massive Following on Instagram: 10 Proven Tactics To Grow Followers and Engagement
It’s an exciting time to get to know Instagram
The popular photo-sharing app is fun, simple and growing - Instagram has more than 300 million daily users and sky-high user engagement levels.
And for marketers, it’s an especially interesting time.
The company just announced that it will open up a set of business tools including new business profiles, analytics and the ability to create ads from posts directly within the app.
Thanks to Courtney Seiter from Bufferapp, we have a list of the best 10 tactics to help you grow a bigger, relevant audience for your business on Instagram, which includes the following:
- Post consistently (at least once a day)
- Study and load up on quality hashtags
- Share user generated content
Read the complete list here. Source: Courtney Seiter
Here at Honeyweb Online Marketing, we are confident in creating genuine customer relationships for your business via social media. Click here to learn how, or here to get in contact with one of our social media experts.
How to Use LinkedIn: 35 LinkedIn Tips for Professional Networking, Business & Marketing
Worldwide, there are 467 million LinkedIn users
LinkedIn is the most popular social network for professionals and one of the top social networks overall.
But are you using LinkedIn to its fullest potential?
LinkedIn can be extremely powerful - especially when you're aware of all the platform's hidden features that don't get nearly as much attention as they deserve.
So to help you learn how to use LinkedIn effectively, Pamela Vaughan from Hubspot.com has put together a detailed guide of LinkedIn tips you may be overlooking... but definitely shouldn't. These include:
- Customise your public profile URL
- Add a LinkedIn background photo to your personal profile
- Create a Profile Badge for your personal website or blog
- Optimise the anchor text for the blog/website links on your LinkedIn profile
- Search engine optimize your LinkedIn profile
Click here to read the full guide. Source: Pamela Vaughan
Do you need your business' LinkedIn page monitored? We offer this service as part of our Social Media management package. Click here to learn more or here to get in contact with us.
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Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2026 your biggest year yet.
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