Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
See Your Business’ Performance Boost with our Social Media Management
Are you confident in managing your business' social media platforms and web presence?
Here at Honeyweb Online Marketing, we have an in depth understanding of how social media marketing connects your business to the right people, at the right time. We offer a range of services which are sure to boost your business' performance, by increasing your followers, email subscribers, sales and customers.
Client Testimonial (TRADER):
“Honeyweb have been fantastic in growing TRADER'S social media and web presence in the electrical industry and our overall understanding of its most effective use to engage and connect with our customers – electrical contractors and electrical wholesalers. We have so much more we are doing together in 2017 to communicate even more effectively with our audience in building our brand. Honeyweb ‘hold your hand’ in devising the right strategy for your business and over time they have understood the language and channel of our business and are now writing much of our copy as an extension of our marketing team.” - Paul McFarlane, Chief Marketing Officer (TRADER)
TRADER Results (within 3 months):
- Facebook: follower increase of 47.4%
- Twitter: follower increase of 46.4%
- LinkedIn: follower increase of 90.1%
Click here to learn more or here to contact us and discuss ideas!
Inbound Marketing vs. Outbound Marketing
When the majority marketers today talk about how they generate leads and fill the top of their sales funnel, most say outbound marketing.
So what is outbound marketing?
Outbound marketing includes trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising.
In other words, these methods are described as "outbound marketing" because marketers push their message out far and wide hoping that it resonates with that needle in the haystack.
Brian Halligan believes outbound marketing techniques are getting less and less effective over time for two main reasons:
- People are being inundated with too many marketing interruptions each day
- The cost of coordination around learning about something new using the internet is much lower than attending a seminar or flying to a trade show in Las Vegas
Instead, he advocates inbound marketing.
Learn why by reading the full article here. Source: Brian Halligan
Do you need help with your inbound marketing strategy? Click here to find out how we can assist you and your business.
McDonald’s #downunderbigmac campaign reaches just 15 social media users: Is the hashtag dead?
A McDonald’s Australia social media campaign has failed to gain any traction, after the fast food giant suggested Australians eat their burgers upside down.
The campaign encouraged Aussies to flip their Big Macs over and eat them from the bottom up, claiming the burger has so many local ingredients the only way to make it more Australian would be to “flip it down under”.
The campaign ran across the week of Australia Day and is still ongoing at the time of publication. Diners were encouraged to use the hashtag #downunderbigmac, which, as Mumbrella has highlighted had been very sparsely used.
In a column published yesterday, Mumbrella noted the hashtag had been used four times on Twitter, twice on Instagram, and not at all on Facebook.
One day later, the hashtag has appeared an additional five times on Twitter, two more times on Instagram, and twice on Facebook, both times sharing Mumbrella’s post.
Read all the details here. Source: Dominic Powell
Rest assured your business' hashtags are in good hands with Honeyweb Online Marketing. Contact us here so we can maximise your opportunities through specific, individualised marketing strategies.
Confessions of an Instagram Influencer
"I used to post cat photos. Then a marketing agency made me a star" - Max Chafkin
Because advertising budgets will inevitably flow to any medium where large numbers of people are spending large amounts of time—Instagram has attracted a sort of professional class.
These “influencers,” as they’re known, are media properties unto themselves, turning good looks and taste into an income stream: Brands pay them to feature their wares.
There are thousands, perhaps tens of thousands, of influencers making a living this way.
Some make a lot more than a living. The most successful demand $10,000 and up for a single Instagram shot.
Read more about Max Chafkin's Instagram success story here. Source: Max Chafkin
Want to learn how Honeyweb's social meda management plan can optimise your business' potential? Click here. Let's start a conversation today! Click here.
The Power of Conversion Centred Design (CCD)
To be considered a serious competitor in today’s business market, CCD is not only an advantage – but a necessity
So, what is Conversion Centred Design? (CCD)
CCD is a discipline targeted specifically at designing experiences which achieve business goals. Through CCD, users are directed to complete one specific, desired action as a result of a mixture of persuasive design and psychological triggers. CCD ensures you convert more of your website visitors into sales, leads and customers.
A Bad Website Is Like A Flat Tyre. You Can’t Go Anywhere Until You Change It
Some #mondaymarketing inspiration coming your way.
Your business’ website is the forefront for your professional reputation – and in today’s competitive digital marketplace, your website is your most important business resource.
There are a range of factors needed to be considered when designing a website for a business – the majority of which are disregarded.
We are not only web developers and experts in our trade, we are also, and most importantly, an Online Marketing Agency.
This means we know the science and psychology behind converting visitors into sales/leads.
Learn more about how we can optimise your business opportunities through our web design service here, or get in contact with us here for a free audit of your business’ current website.
HubSpot’s Blog Topic Generator
Did you know 79% of online shoppers spend 50% of their shopping time researching products online? (HubSpot)
Do you ever find yourself stuck, struggling to think of ideas to blog about?
Fear no more, HubSpot has created a self-directed Blog Topic Generator!
Let the experts think of blog ideas for you.
Users simply need to fill in the fields with terms (preferably nouns) that they'd like to write about, and HubSpot comes up with a week's worth of relevant blog post titles in a matter of seconds.
Generate your own blog idea here
Click here to talk to our content marketing experts today and see how blogging can increase your brand recognition, therefore resulting in an increase of sales and customers.
Contact Us
If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!
Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2026 your biggest year yet.
Testimonials
"I have been meaning to contact you and let you know that the new mailing system through Honeyweb is working great for us. It is great to look at the stats from each mail out and the fact that we can see all the emails have gone out as we were unsure how many were going out through our previous system. This has really been a positive advantage to our company and we are looking forward to introducing this process to our sister company MediPro over the next few months."
Tim Cawte
Media Promotions
