Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Write Effective CTAs on Social Media: A Guide for Marketers
Do you recall the last time you were compelled to sign up for a free one-month trial or download a guide?
That was an effective call to action, or a CTA.
A good CTA can do wonders in the marketing world—it can drive more visitors to your content, generate sales, and increase leads and conversion rates.
A CTA prompts the reader to do something—sign up for a subscription, download an e-book, attend an event, click for more information, and so on.
It’s about providing your reader with an actionable task, most often appearing as a button, in-text link, or an image, answering the question “Now what?”
Thanks to Kaylynn Chong from Hootsuite, you can now learn exactly how to produce effective CTAs, including 13 comprehensive tips on the topic.
Access the full blog post here. Source: Kaylynn Chong
Click here to learn how Honeyweb Online Marketing will create the ideal CTA for your business through Conversion Centred Design. Don't hesitate to contact us today by clicking here.
TV Ad Revenues Down 2.72% In The Six Months To December
You know things are grim in Australia’s TV business when Network Ten boss Paul Anderson (as he did last week), comes out and says the business is “under severe duress"
Ad revenues to the free-to-air (FTA) players, SBS, MCN and Foxtel fell by 2.72% to $2.2 billion in the six months to December 2016, Think TV has revealed.
It follows on from Channel Seven’s half-yearly results last week that saw profits tank 91%.
So what does this mean for marketers?
As the online world continues to rapidly expand and evolve, online marketing is the clear sucessor for businesses to promote their brand and services.
Discover our complete online marketing solutions here and watch your leads, sales and customers increase. Contact us here for any enquiries.
Instagram Now Lets You Add Up to 10 Photos and Videos in a Single Post
Storytelling is the trend of the moment in social media circles
All the major platforms are working to provide more ways for users to add more context to their posts, and more creative, narrative-driven features.
Snapchat started the trend with Stories, which enables users to share multiple images and short clips from their day, a feature which Instagram has since copied (and Facebook is now rolling out in their main app also).
Adding to this, Instagram is has introduced another storytelling format, giving users the opportunity to share up to ten photos and videos in a single post, which viewers can swipe through.
It’s an interesting feature to consider, adding to the storytelling options available.
Read about the addition in detail here. Source; Andrew Hutchinson
Learn how Honeyweb Online Marketing can use social media to boost your business' conversion here. Contact us here to disucss ideas.
Social Media Compliance for Business
Over 15.8 million Australians are on social media, and 57% of them are active on social media at least once a day
Whether or not your business has a social media presence, it’s likely your employees do.
With this in mind, it’s important you keep up to date with current trends and potential issues relating to social media use by your business and your employees.
As we enter 2017, here’s what employers and employees should understand about social media in the workplace.
Click here to read the full post. Source: Sarah Mateljan
Ensure your business is in the loop when it comes to social media trends and practices. Click here to learn more about our services, or here to start a conversation with us.
From Selfies to Luxury Fashion Company
Davidson Petite-Frère and Aleks Musika first built massive followings on Instagram, then learned how to make money from their popularity
How did two entrepreneurs go from taking selfies to starting a luxury fashion company?
Entrepreneur Network partner Gerard Adams visits men's fashion designers Davidson Petite-Frère and Aleks Musika at their social event in the Hamptons and asks how they turned a passion into celebrity endorsements, Russian catwalks and a consistent paycheck.
The fashion partners also explain how social media (Instagram in particular) helped shape their career paths, and how they optimized their social media game to attract a larger audience.
Click here to watch the video. Source: Entrepreneur
Need help promoting your business' Instagram? Don't wait, generate leads and sales now! Learn how here or contact us here.
Honeyweb Staff Introductions: Steven Hamilton
Steven Hamilton (Managing Director of Honeyweb Online Marketing Solutions)
Steven is an ex AFL/SANFL professional footballer, having played for the North Melbourne Kangaroos and the North Adelaide Roosters. He played in the successful North Adelaide premiership team in 1991.
Due to injuries, Steven decided to retire from professional football and concentrate on a career in design, illustration and sales.
It was during this time Steven discovered a little thing called the Internet. Instantly seeing its potential, he quickly joined Global Internet Directories as a sales agent and soon excelled, winning the “Australasian Sales Achievement Award for 1997.”
With Steven’s design background, it soon became apparent the majority of websites were being designed by computer experts and lacked the professional appearance produced in traditional media. It was time for this to change, and Steven most certainly achieved this.
Establishing his first online marketing agency in 1998, and Honeyweb PTY LTD in July 2007, Steven has nearly 20 years' experience developing successful online marketing solutions for well over 500 clients.
Steven's favourite quote: “It’s nice to be important, but it’s more important to be nice.”
Rebuilding Trust — The Millennial Marketer’s Challenge
In 2015, Millennials surpassed Generation X in total workforce, according to Pew Research
As that generational number continues to rise, undoubtedly a chunk of Millennials have and will be joining the marketing world.
However, trust is down across the board. The task at hand for Millennials joining the marketing landscape: rebuild that broken trust.
It won’t be easy, fortunately Rob Zaleski discusses some ways you can make it happen, including:
- Create community (internally and externally)
- Be Human and Transparent
- Be a Storyteller
Access the full article here. Source: Rob Zaleski
We at Honeyweb Online Marketing are committed to maintaining your brand's integrity, authority and trustworthiness. Click here to contact us and discuss how we can achieve this for your business.
Contact Us
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Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2026 your biggest year yet.
Testimonials
"I met Steven after he required my services for carpet cleaning, after a short conversation I could see he would be a great fit for my marketing strategy. Steve explained all the options and was able to do everything leaving me little to do other than sit back and see the results, After changes to my web page and 2 online campaigns i was seeing results in the first week. I would highly recommend Steven from Honeyweb if your needing to looking at a different approach to your online marketing. "
Adam Beecken
Colossal Carpet Cleaning
