Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Spy on Your Competitors’ Facebook Ads
Ever wondered what kind of Facebook Ads competitors in your space are running? Do you sometimes feel like you hit a creative wall with your ads?
You're in luck - I have a great way to spy on your competitors’ Facebook Ads and ways to get different ideas for future campaigns. This tactic was shown to me by an amazing colleague of mine and I just had to share.
First, navigate to your home News Feed and take a peek at the second post from the top of the feed - its most likely an ad. Click the down arrow on the upper right corner of the ad and select 'Why am I seeing this?'
By Nathan Mendenhall
socialmediatoday.com
Write Content with an SEO mindset
One of the most important components of a web marketing campaign today is to have a content marketing strategy in place
However, not just any content will do.
To make the most out of content efforts and ensure that content not only provides website visitors with the information they need, but also attracts the search engine spiders and delivers organic traffic to the website, it must be created with an SEO mindset.
Here are 5 things that must be done in order for content to improve SEO efforts, thanks to Nick Stamoulis from Brick Marketing:
- Content and SEO teams must work together
- Conduct keyword research
- Review existing keyword data
- Produce robust content
- Measure content performance
Read the full article here. Source: Nick Stamoulis
Are you customers finding you? Click here to read how we can help your business be found on search engines like Google. Click here to contact us today!
Nine Posts $237m Half-Year Loss Due To Big TV Writedown & Falling Revenue
The trend of negative half-yearly results for the free-to-air TV networks continues, with Nine Entertainment (NEC) announcing a $236.9 million loss
The loss is a big swing away from Nine’s $320.8m profit a year earlier, while the group’s underlying profit was $75 million in the six months to 31 December 2016 – down 4.3% year-on-year.
Nine’s revenue dropped 4.5% to $659.2 million in the six month to 31 December 2016, while its earnings before interest, taxes, depreciation and amortisation (EBITDA) fell 6.4% to $119.7 million.
These figures indicate TV's loss in authority when it comes to advertising and marketing brands.
Read the full post here. Source: Huntley Mitchell
Don't rely on TV to promote your business - learn about our complete online marketing solutions here. Contact one of our marketing experts by clicking here.
2017 Web Design Trends
Each year New Media Campaigns likes to take some time to figure out the upcoming trends in web design
It's essential to stay ahead of the curve and ensure the most modern and effective tactics are used when designing a website.
Here’s a glimpse of what's anticipated to take place in 2017:
- Forget the grid
- Multi-faceted Feature Areas
- Vertical Split Layouts
Read the full article here. Source: Ashley Bennett
Does your business' website need an upgrade or a complete new design? Click here to learn how we can help you be readily found online. Click here to contact us today.
9 Rules For Emailing From Google Exec Eric Schmidt
Communication in the Internet Century usually means using email, and email, despite being remarkably useful and powerful, often inspires momentous dread in otherwise optimistic, happy humans
The following are three of Eric Schmidt and Jonathan Rosenberg's personal rules for mitigating that sense of foreboding:
- Respond quickly
- Be crisp in your delivery
- Clean out your inbox constantly
See the full list here. Source: Time
Need help with your email marketing strategy? Learn how we can help here or get in contact with us today by clicking here.
Cafes, Restaurants Can Use Social Media To Improve Business
With more and more people looking to the internet to find a restaurant, bar, club or winery to visit, it’s crucial for hospitality businesses to jump on the social media wagon
Social media is particularly important for hospitality, as people generally look to their peers when they’re seeking new experiences.
Ben Fuller, chief operations officer of hospitality software and consultants ImPOS, said 45% of small hospitality businesses were active on social media last year, it was time for the rest to get on board before they got left behind.
“People want to know that the place they’re going to try is going to meet their expectations or give them the experience they want. That’s the primary reason they turn to social media. On the other side of things, businesses should use social media because it improves their Google search ranking," Fuller said.
Read the full article here. Source: Andrea Beattie
Create genuine customer relationshps and increase your brand's recognition with our social media management packages today! Click here to learn more or here to discuss ideas with one of our experts.
TV Gloom: Where To Next For Seven, Nine And Ten?
It wasn’t a great 2016 for the free-to-air (FTA) players and now 2017’s looking even more calamitous than the year previous for Seven, Nine and Ten
When Seven unveiled its half year results – including a 91% dip in profits – it set the tone for the FTA networks besieged by tired programming, falling audience eyeballs and plummeting ad revenues (SMI Data out yesterday found TV ad revenues down 4.7% YOY to January).
Adding to the gloom, yesterday Ten’s CEO Paul Anderson warned shareholders of a bumpy year ahead. Anderson said the broadcaster was being buffeted by falling ad revenues, rising costs, ongoing threats from digital players and hefty license fees.
Read the full article here. Source: B&T Magazine
With this drop in television ratings, online marketing is only strengthening in its authority and potential, offering businesses a credible and powerful platform to promote their brand and products.
Are you ready to take your business to the next level and connect with a wider online audience? Learn more about our complete online marketing solutions here. Contact us today by clicking here.
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Ian, Nathan, Nat & Tanya
The Earl of Leicester
