Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
SEO Tips for Developers During a Redesign Project
While SEOs and web developers are both responsible for the success of a company’s website, their jobs are very different from one another
Web developers get to use their design skills to make the website look “cool” but they usually don’t know what they should about SEO.
The SEO’s work isn’t as flashy but it’s equally important.
When it comes time for a website redesign, web developers and SEOs must work together to maintain organic search traffic.
Nick Stamoulis from Brick Marketing has listed 4 important SEO tips to follow:
- Keep URLS the same
- Use 301 redirects
- Transfer all the meta information
- Transfer all the H tags
Read the full article here. Source: Nick Stamoulis
Ensure your business is found online with our SEO services, and covert your visitors into leads and sales. Click here to learn more or here to contact our SEO experts.
A Beginner’s Guide to Content Marketing for Startups: 25 Tips for Success
Content marketing has become the lifeblood of online marketing
For the third year in a row, it has been voted the most commercially important digital marketing trend over at Smart Insights, with twice as many votes as big data or marketing automation.
To help the curious minded, Marko Maras from Start Up Buffer has summarised 25 tips on what to keep in mind when you launch into content marketing.
His suggestions include:
- Be genuine
- Share the news
- Be persistent
- Find time
- Build trust
Read the full 25 tips here. Source: Marko Maras
Kick off your business' brand recognition and join the conversation with our content marketing services! Learn more here or contact us here.
How to Use Google to Plan Your Trip
Google Maps revolutionized how you get from point A to point B - Google Trips aims to to do the same for how you vacation
The smartphone app, released on Monday, uses what it already knows about you, based on data it has collected from your Gmail account, and combines it with established features from its other offerings, like Destinations, and its large database of crowd-sourced reviews.
The goal, as Google puts it, is to create a “personalized tour guide in your pocket.”
Read the full article here. Source: Justin Sablich
Need help with your online marketing strategies? Contact one of our experts today by clicking here.
Ecommerce Social Media Marketing Trends to Focus on in 2017
Here’s a not-so-secret fact – when it comes to ecommerce marketing (and even marketing in general), social media is playing a more dominant role that ever
They way we use social media is constantly changing, so it pays to stay abreast of the latest trends and user behaviour.
If you’re looking to fine-tune your ecommerce social media strategy for 2017, here are some areas in which you should be investing some time and budget:
- Private social messaging
- Direct social commerce
- Paid social advertising
See the full list here. Source: Patrick Foster
Want to boost your business' ecommerce sales through social media? Click here to read how Honeyweb can achieve this for you. Click here to start a conversation with us today.
5 Steps to Fix a Failing Facebook Page
More than 1.79 billion users make it the world's largest social media network, meaning that a large portion of your target audience - regardless of your industry - will be active on Facebook
And yet, even after investing significant time and effort (and maybe even money) into a presence on the network, you still don't see results from it.
It can be tempting to give up and save your resources, but in doing so you risk losing out on the huge opportunity the platform provides.
It's never too late to fix a failing Facebook Page and turn it into a reliable traffic and lead generator.
Here are five key steps to get you back on track, as listed by Mike Templeman from Social Media Today.
- Understand the Reason of Failure
- Quantify Your Resources
- Focus on Your Audience
- Build a Content Strategy
- Set Analysis & Evaluation Benchmarks
Read the full article here. Source: Mike Templeman
Honeyweb Online Marketing are Facebook Advertising specialists. Click here to learn more about our services. Don't hold off! Click here to contact one of our experts today.
8 Top Hashtag Mistakes and How to Avoid Them
Hashtags are an essential part of social media marketing and growth, particularly on Instagram and Twitter
With that said, using hashtags correctly can be a little confusing.
Fortunately, Dhariana Lozano from Social Media Today has reviewed the top hashtag mistakes people and businesses make over and over, and how to avoid them.
Want a sneak peek? Here are the top three:
- Using Only “Popular” or Generic Hashtags
- Not Researching Hashtags
- Ignoring Local Hashtags
Find out the complete list here. Source: Dhariana Lozano
Discover how our social media management plans will use hashtags to build your business' brand recognition here, (clearly avoiding the above mistakes). Contact us here.
SEO and PPC Should Work Together
While search engine optimisation (SEO) and search engine pay per click (PPC) advertising are two different marketing functions, they ultimately have the same goal: website clicks that drive conversions
Some website owners choose to deploy one or the other, depending on their goals and budget, but ideally you should be doing both to capitalise on the benefits of each.
While some website owners get this, and are investing in both, they still might be missing a huge opportunity.
If you’re able to invest in both, it’s important to integrate the SEO and PPC campaigns and ensure that your SEO team and PPC team are working together and communicating regularly.
Read more here to find out why. Source: Nick Stamoulis
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