Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
4 Social Media Mistakes Your Business Can’t Afford to Make
Social media marketing is something you need to be doing
It's too effective when it comes to growing your business to ignore it.
As more businesses make it a larger component of social media's marketing strategies, the more likely it is for mistakes to be made.
Fortunately, Jonathan Long from Entrepreneur listed the four biggest mistakes on social media.
- You're not interacting with followers
- You're overly promotional
- You don't include calls-to-action (CTAs)
- You spread yourself too thin
Stay updated and read the full detailed list here. Source: Jonathan Long
Learn how social media can enhance your business' performance here. Don't wait, contact one of our social media experts here and avoid the costly mistakes featured above.
Why Small Businesses Should Use Facebook Advertising
Worldwide, there are over 1.79 billion monthly active Facebook users
When it comes to marketing, there are two things we know for sure.
1: You have to do it.
2: It costs money. Sometimes lots of money.
So what do you do? How do you market your business when you don’t have a lot to spend in the first place? Better yet, how do you do it cost effectively?
While many business owners understand social media has the ability to greatly benefit their company, not many are aware of what can be done with Facebook Advertising.
Facebook Ads run on the same pay-per-click/pay-per-impressions idea as most online ads (re: Google AdWords). However, thanks to amount of personal information in Facebook’s database, they allow you to get ridiculously detailed with your targeting.
The best part? Facebook Ads are surprisingly affordable.
Click here to read more. Source: Huffington Post
Want to learn more about how Facebook can help your small business boom? Click here. Contact us today to discuss your options by clicking here.
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Snapchat for Business: The Ultimate Marketing Guide
A recent study released by Snapchat Inc. found that nearly a third of Australian smartphone users actively use the social media platform.
Over 150 million people now use Snapchat to watch 10 billion videos every day. For a savvy social media marketer, that's a possible 10 billion daily opportunities to build awareness of your business and brand.
Snapchat collaborated with MediaScience to survey 320 consumers aged 16 to 56, which compared Snapchat video ads to those on TV, Facebook, Instagram, and YouTube. Snapchat says its ads garnered twice the visual attention of Facebook and 1.5 times more than Instagram. They were also 1.3 times more effective than YouTube.
Hootsuite has put together an ultimate marketing guide for business owners to master Snapchat. Some of these tips include:
- Build brand awareness with Snap Ads
- Promote engagement with Snapchat Geofilters
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Drive increase in purchase intent with Snapchat Sponsored Lens
Click here to access the fully detailed marketing guide. Source: Hootsuite
Read more to learn how social media and content marketing can increase your business' performance. Better yet, get in contact with our social media experts today by clicking here.
15 Google Marketing Tools You Should Be Using
1.17 billion people use Google to conduct searches on the web.
But Google is more than just a search engine. So much more.
In fact - Google offers a tonne of tools in addition to its search engine that can be hugely valuable if you're a marketer.
HubSpot has rounded up the most essential Google marketing tools to ensure your business takes full advantage of all of Google's offers. These include:
- Google my Business
- Google+ Business Pages
- Google Webmaster Tools
Click here to access the full list. Source: Hubspot
Want to learn how to maximise your marketing potential through Google? Click here to learn more, or here to contact us.
55% Don’t Recognise Paid Ads in Google
55% of searchers don’t know which links in the SERPs are PPC (pay-per-click) ads, according to a new survey.
Up to 50% of users shown a search engine results page (SERP) screenshot do not identify paid ads.
In February it was found that out of 1,010 UK internet users who were asked the question below, 50.6% couldn’t identify which links were ads: Do you know which links on the Google search results page are paid adverts?
This figure has now changed to 55%.
Click here to read full article. Source: Search Engine Watch
Want to discuss PPC for your business and increase your website traffic? Click here to discover more, or here to contact us.
5 Underrated Social Media Tasks to Complete Every Day
Wherever you turn, there are social media marketing best practice guides telling you what to do, when to do it, and where to do it.
These recommendations are often sound advice, but they’re also missing some of the most underrated activities you can do to boost your performance.
The following simple, daily tasks, can deliver big benefits for your brand.
by Annaliese Henwood
socialmediatoday.com
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