Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
19 Facebook Marketing Predictions for 2017
Are you wondering what 2017 might look like for Facebook marketing?
If the Facebook changes in 2016 are an indicator, 2017 will be an interesting year for Facebook marketers.
To get a grip on what the near future may look like, Lisa Jenkins from Social Media Examiner tapped the knowledge of 19 social media pros.
The top three predictions for Facebook marketing in 2017 are as follows:
- Paid Ads Come to Facebook Groups
- Facebook Launches Messenger Video Stories That Publish to News Feed
- Facebook Develops End-to-end Sales Communication Tools for Messenger
Discover the remaining 16 predictions here. Source: Lisa Jenkins
Are your Facebook marketing skills effective in boosting your leads and sales? Click here to learn more or here to contact us today.
How to Use Social Media Emoji to Humanise Your Business
Do you want to humanise your business on social media? Have you thought about using social media emoji?
Emojis are a fun and creative way to connect with your customers on a more personal level and show your brand’s personality.
Aleh Barysevich has provided business owners with a range of options to help add an element of humanisation to their companies.
The article includes detailed hints regarding the use of emojis on Facebook, Twitter and Instagram platforms.
Click here to read the full article. Source: Aleh Barysevich
Is your business confident in using emojis for social media? Click here to start a conversation with us today and we can get you on the right track.
Instagram Hacks: 44 Tricks and Features You Probably Didn’t Know About
Instagram users Like 4.2 billion posts every day. Let that sink in: 4.2 billion.
That’s a lot of double taps.
It’s no secret that Instagram is a power player in the world of social, but with a whopping 600 million active monthly users and 150 million daily users on Stories alone, it’s clear that businesses can’t afford to ignore the photo-and video-sharing app.
Get your business a bigger piece of the action—and make the most of your efforts—with these little-known features, tricks, and straight-up Instagram hacks.
Kendall Walters from Hootsuite has put together a comprehensive list of unknown Instagram hacks, with step-by-step instructions regarding their functionality.
Read the full guide here. Source: Kendall Walters
Do you need help with managing your business' Instagram page? Discover how Honeyweb Marketing can help you here. Don't want to wait? Contact us here.
Australian YouTube Ads Leaderboard: Year-End 2016
YouTube Australia has released its Leaderboard for the Year-End 2016 advertisements
But what exactly are YouTube ads and how do they work?
Video ads turns viewers into fans, and fans into new customers.
These ads are determined by an algorithm that factors in organic and paid views, watch time and audience retention.
YouTube has a range of targeting options to help people reach the right customer for their business. This is often determined by age, gender, location, interests and more.
Users have complete control over their budgeting, so they can spend what they're comfortable with.
The top three YouTube ads on Australia's End-Year 2016 Leaderboard are as follows:
- Virgin Mobile's 'Angry Santa'
- We Love our Lamb's 'Australia Day Lamb 2016, Commence Operation Boomerang'
- Samsung Australia's 'It's Time. Upgrade Now'
Watch the sucessful advertisements by clicking here.
Have you considered using YouTube to expand your business' network and increase customers? Click here to learn how we at Honeyweb Marketing can achieve this for you. Start a conversation with us today by clicking here.
Facebook Updates News Feed Algorithm to Focus on Authentic and Timely Content
Just when you think you’re working it out, Facebook switches things up again
Facebook has announced another News Feed algorithm update – four days after their last update – though, to be fair, this one has an entirely different purpose.
The update focuses on giving more precedence to “authentic and timely stories”, which is aligned with Facebook’s wider efforts to combat the spread of fake news, the first measures of which they outlined last month.
Andrew Hutchinson from Social Media Today has summarised Facebook's algorithm updates, giving an overview of their potential impacts.
- New Signals to Identify Authentic Content
- Updates to Real-Time Signals
- Marketing Impacts
Access the full details from the article here. Source: Andrew Hutchinson
Learn how Facebook's new algorithm settings can boost your business' performance here. Don't wait - contact our social media experts today by clicking here.
Social is the new front door for your business
Some #mondaymarketing inspiration for you.
The power of using social media to market your business is underestimated.
By securing your business’ social media presence, its performance is set to boost.
Word-of-mouth has been described as the best form of marketing – and social media is the equivalent of word-of-mouth on steroids.
By creating dialogue via social media, your business is promoted amongst your network, leading to an increase in leads, sales and customers – this is called viral marketing and brand advocacy or social proof.
Learn more about social media's potential for your business here, or get in contact with one of our experts here.
9 Marketing Tips to Increase Your Instagram Followers
If you ask any social media marketer what their number one Instagram question or concern is, the majority will say it’s how to get more followers.
It’s a simple fact that the bigger audience you have, the more people and potential customers you are able to reach.
Rather than an empty number, think of your follower count as the size of your community.
It’s always nice to know that your message is being well-received and resonating with your audience, and a follower count is one way of measuring this.
To help you build your community through your own Instagram strategy, Dara Fontein from Hootsuite has put together a helpful guide. Some of her tips comprise of the following:
- Use hashtags
- Host a takeover
- Hold contests
Click here to access the fully detailed guide.
Learn more about Honeyweb’s effective social media business strategies here. Start a conversation with us today, click here.
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