Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Use Instagram Quick Replies for Direct Messages
Are you using Instagram Direct Messages to communicate with your audience?
Looking for an easy way to provide quick replies to common questions via Direct Messages?
In this article, you’ll discover how to create multiple Instagram quick replies to your Instagram Direct Messages.
By Jenn Herman
socialmediaexaminer.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Why Optimizing for Quality Score Still Matters & How to Do It
If you use PPC as part of your digital marketing efforts, you’re probably familiar with the term Quality Score.
It’s an indication of the quality of your keywords, ads, and landing pages, helping you understand how competitive your ads are in the marketplace.
Based on a score of 1-10, with 10 being the very best, the score is available as a column in either your Bing Ads (the company I work for) or Google Ads UIs.
By Christi Olson
searchenginejournal.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
Illegitimate Influencers: Spot the Red Flags
We rely on metrics to determine the value influencers can deliver, but can they falsely inflate their worth?
Social media personalities can buff the appearance of their audience with shady methods like fake followers. Every marketer needs to be able to spot the warning signs.
A report entitled ‘Fighting Follower Fraud’ from CreatorIQ and Fullscreen Media gives hints on how to spot follower fraud.
By Copy Transmission
smk.co
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Instagram experiments with Geo-Restrictions
Instagram is testing a new geofencing feature, which would allow users to post to select locations rather than globally.
According to app researcher Jane Manchun Wong, “[geofencing] allows creators to limit the specific countries where their content will be visible,” without fear of governmental repercussions, in theory.
Twitter and Facebook already offer similar restriction controls specific to different countries which makes the addition no surprise at Instagram.
By Dan Kuseta
smk.co
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
10 Tips to get more from your Facebook Lead Gen Campaign
Do you run a restaurant? Are you a dentist or a vet?
No matter what your business does, Facebook Leads Ads are a great way to gather contact information from potential customers.
Here are 10 tips that will help you launch a successful Lead Generation campaign:
By Gabe Smith
smk.co
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Emotional Marketing: How to be a killer marketer and have a clean conscience
I want to be a good person. Chances are, you do too.
So sometimes it bothers me when people stigmatize marketers as spammers and manipulators for money.
But marketing is a neutral term. It is simply the way we speak to customers. How we use marketing is up to us?
By Linda Johnson
sherpablog.marketingsherpa.com
Honeyweb are your local Emotional Marketing experts, contact us to discover how we can help your business.
Social Media Users are Becoming More Aware of Misinformation Online
Amid the various social media data scandals and reports of politically-motivated manipulation
This new study shows that users are becoming more wary of content shared online, which could help slow the spread of misinformation.
Around two-thirds of Americans are now aware of social media bot activity, with a large majority showing concern that bot accounts are being used maliciously.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
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