Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
MarTech Chart: Biggest technology innovation challenges
Technology has become critical to marketing success.
But most marketers are not technologists by trade — they’re creatives, strategists and relationship builders. Simply put, technology does not come natural to them.
Read on to see which challenges loomed the largest, along with advice from your peers about how to overcome these challenges.
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local Innovation marketing experts, contact us to discover how we can help your business.
Value Proposition: How to find the best expression of your value
The value proposition “why” — why should customers choose your product — can be answered in 100 different ways. But how do you determine the most effective answer?
Often, it is determined in a conference room with a rigorous debate amongst leaders and experts.
But experts do not have the answers to this question — only your customers do.
By Shaniah McGlaughlin
marketingexperiments.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
How “False Expertise” Can Damage Your Business—and How to Protect It
When I last checked, there were 987,119 “thought leaders” on LinkedIn.
Soon, there’ll be more than a million. How many of those do you trust?
False experts include legions of self-appointed “gurus” and “visionaries” who saturate social media with bad advice. But they’re not the only sources. Why are we so bad at this?
By Derek Gleason
conversionxl.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
3 Social Media Monitoring Tools for Marketers
Looking for reliable tools to monitor your brand on social media?
Wonder which social media monitoring tools are best suited to specific tasks?
In this article, you’ll discover three social listening tools designed to help you capitalize on influencer marketing, online mentions, and lead generation.
By Ann Smarty
socialmediaexaminer.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Facebook Provides New Ad Targeting Options for App Marketers
Facebook has a new option to help app developers target Facebook users who've previously downloaded their app and are likely to re-engage with it after lapsing.
When your business relies on an app for growth, user retention and profitability are top priorities.
That’s why we’re excited to introduce retention optimization to help app advertisers acquire users likely to be highly engaged.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
Facebook Implements New Restrictions on ‘Low Quality’ Ads
Facebook has announced a new set of restrictions, and increased penalties, for brands that publish 'low quality' ads on its platform.
"Low-quality ads on Facebook, create bad experiences for people and don't align with our goal of creating meaningful connections between people and businesses.
So what counts as 'low quality' in a Facebook ads sense?
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
3 Social Media Marketing Tactics Which Need to be Retired
Social media is constantly evolving, so the life expectancy of any given social marketing strategy can be perilously short.
Unfortunately, some tactics don’t seem to die when they should - instead, they stumble along like some sort of marketing zombie, totally unaware that they should be laying in a grave for good.
And these zombie tactics can become a significant problem.
By Kelly Shelton
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
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