Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Instagram, Snapchat Continue to Lead in Teen Usage, While Facebook Continues to Decline
Snapchat remains the most popular social platform among younger audiences, but Instagram is now seeing more usage.
That's according to a new report from Piper Jaffray, which incorporates responses from 8,600 teens, with an average age of 16, from across 48 US states.
Researchers sought to gain insights into a range of trends, including social media usage, and have revealed, once again, that Snapchat, while it may not be growing at the rate it once was, remains highly influential.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Facebook Advertisers able to target Shadow Profiles
Facebook’s methods to learn your interests, even with new security restrictions.
In the wake of millions of users restricting access to their own personal information, advertisers can still hone in on your shadow profile.
What is a “shadow profile?” Well, have you ever given your phone number to Facebook for two-factor authentication? Or a friend shared your email with some app’s contact import feature?
By Dan Kuseta
smk.co
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Facebook’s Selling Ads in Stories
Just like Snapchat and Instagram, Facebook is following the trend of monetising users’ most favoured feature.
For the first time, marketing is making its way to Facebook Stories in anticipation of more big name brands embracing vertical ad formats.
Advertisers on Facebook will soon be able to book campaigns through Stories, which will take advantage of its alternate media feed of pictures and video.
By Dan Kuseta
smk.co
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
10 Paid Search & PPC Best Practices for 2019
Another year is quickly approaching.
That means now is the perfect time to review current PPC best practices to start improving your performance.
There are opportunities to revisit the dependable PPC best practices but even more opportunity to implement new ideas into your program.
By Lisa Raehsler
searchenginejournal.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
2019 Is the Year of Page Speed. Are You Ready?
Page speed matters.
We’ve been hearing it for years, though any one of us would be forgiven for letting it slide.
Marketers have been busy ensuring content is GDPR compliant. We’ve installed SSL certificates, made sure that our pages are mobile-responsive, and conducted conversion optimization experiments.
By Colin Loughran
unbounce.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
How to Use Custom Facebook Frames for Facebook Dynamic Ads
Want to add branding to your Facebook dynamic ad campaigns?
Did you know you can use Facebook frames in your ads?
In this article, you’ll learn how to add a custom Facebook frame to your Facebook dynamic ad campaigns.
By Renata Ekine
socialmediaexaminer.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
8 Holiday Social Media Marketing Campaigns to Try This Season
Holiday campaigns can be a great way to surprise and delight your audience, while also generating more reach and visibility for your brand.
Have you got your holiday marketing plan in place?
If not, here are eight social media holiday campaign ideas you can steal to help boost your performance.
By Dhariana Lozano
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
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